HJ was invited exclusively backstage for the OPINIONS by VIN+OMI X KMS show, and it was like no backstage area we had ever been in before. Twenty-three of the looks were exclusively created using no electrical styling tools and just one product – KMS CONSCIOUS STYLE Multi-Benefit Spray. The KMS style ambassador team was led by Simon Webster, KMS guest artist. Simon explained the looks. “To complement the 70+ VIN+OMI designs this year, hair was focused around sustainability and the current environmental and economic challenges,” he said. “This season, we used fewer products on the hair. For 23 of the styles, we showcased how to create stunning hair looks using only one key styling product and no styling tools. It was a challenge as a hairstylist as we’re used to a range of styling products and tools to create the looks, but we’re really proud of the work created by the whole team. We also included bespoke gothic hair accessories created using recycled KMS product packaging melted down and remoulded at a toy factory to give them a new lease of life.”
To find out more visit www.kmshair.com and follow @kmshairuki