Star-Studded LIVE SHOWS | Pocketmags.com

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Star-Studded LIVE SHOWS

From trademark tips and tricks to rule-breaking techniques, this year’s Salon Live shows were a true inspiration

MAHOGANY

Mahogany’s latest collection, The Kilter Klub, inspired by the idiosyncratic theatricality of the 1980s New Romantic scene, was showcased for the first time on the Salon Live Stage at Salon International 2022. Taking their cue from the creatively diverse subculture and the idea of twisting the traditional, the collection focused on rule-breaking techniques across cut and colour.

The team presented nine models in total with looks featuring internal offset layering techniques, sporadic texturising and internal disconnection, for highly individual styles that highlighted their model muses.

“We create looks based on personality and preference. Ultimately, that’s what matters.”
Creative Director, Neil Atkinson

Colours were contrasting but complementary, ranging from shimmering metallic pink and violet coppers, through to Blondie-inspired platinum and a steel grey featuring an outline perimeter of inky black.

With a focus on highly personalised looks reflecting the individuality of both the post-punk scene and the current generation of empowered and assured young people, The Kilter Klub provided boundless inspiration while remaining absolute to the Mahogany Hairdressing cut and colour philosophy.

PATRICK CAMERON

This year’s Salon Live show from the long hair maestro, Patrick Cameron, featured the tried and true, techniquefocused looks that have come to embody his iconic stage shows.

Sharing his trademark tips and tricks – as well as plenty of personal stories – the focus of the seminar, said Patrick, “is helping everyone add to their own skillset and find inspiration from the lessons that my life experience has taught me."

“I love playing and seeing where the hair sits. That’s what inspires my creativity.”
Patrick Cameron

Reiterating the importance of a strong foundation, especially for softer looks, Patrick shared tips for building the perfect base: don’t over-condition the hair to maintain some grip, and always use hot rollers or a classic tong set to prep. He also shared the importance of model choice for photographic work on social media, explaining how intricate looks often work best on lighter hair to showcase the detailing, while darker hair can perform better for more structural styles.

Having inspired three generations of hairdressers, Patrick continues to evolve and find new ways to create, share and ignite the passion of long hair lovers across the globe.

SASSOON ACADEMY

Accompanied by the international colour and creative teams, Sassoon Academy delivered live demonstrations reflecting a highly personalised, bespoke take on the Sassoon philosophy of shape and balance, with members of the teams walking the audience through a series of full transformations demonstrating bespoke directions in cut, colour, and styling.

Colours created ranged from golden blonde, tangerine tints and a gradient infusion of pink and violet curls to hand-painted surface colours in a geometric fuchsia halo and freehand stripes in black and red.

“We take a geometric approach to hair. It’s about methodology and a thought process; once you can control hair, you can be as creative as you want within that.”
International Creative Director, Mark Hayes

The cuts presented included contemporary updates on Sassoon standards – the box bob; the wrap, and the isadora – as well as individualised longer looks with disconnection and hidden layering for movement and enhanced texture.

Closing the show, the audience was treated to a look at the latest Sassoon collection – ahighly personalised series of looks built around the individual and ranging from a full-bodied Afro and permed pink style to a choppy crop and longer layered style with face-framing, contrast panels and illusion colour placements.

With a host of looks presented that combined classic silhouettes, techniques, and values with a contemporary, hyper-individualised outlook, this was a show that epitomised all that makes Sassoon so special.

TONI&GUY

Attendees were invited to experience the full spectrum of Toni&Guy's world: from salon-friendly styles which will shape street hair trends, to inspirational Avant Garde work that pushes the boundaries.

The team reflected on the concept of modern legacy within their ReVibe 6.0 collection. Global creative director, Cos Sakkas said: “Before we head into our sixth decade, this is our prequel. Our affirmation is, ‘this is me’. It’s hair that’s bold, brave, and spontaneous, presented through salon beautiful shapes and amazing colours.”

Looks ranged from full-bodied curls and long luxe waves to texture-heavy men’s cuts and ultradesirable chin-length cuts with shapely fringes.

The second collection, Metaculture, focused on individuality. Colours were presented across three stories – nature, nude tones inspired by mindfulness, and vivid shades reflecting life in the metaverse.

“It’s so important to always keep learning, growing, and expanding. For us as a business the most important thing is to empower our hairdressers.”
Owner and Brand Global Director, Sacha Mascolo-Tarbuck

Next, it was over to the Session Team to showcase recent runway looks. Sharing innovative ways to use tools and products and plenty of session tips and tricks to mould, shape, and structure the hair.

Finally, the Avant Garde section saw breath-taking models with sculptural headpieces formed of origami hair pieces, shimmering shards of plastic-look pieces and a mohawk structure, reimagined in metallic tones. Pure artistry, at its best.

A huge congratulations also goes to the award winners named during the show:
Global Creative Image: Jude McEwen, T&G Perth Central
Apprentice Rising Star: Leah Jones, Covent Garden Global Salon: Passy, Paris, France.

This article appears in November 2022

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November 2022
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