1 mins
EXPERT HANDS: HOW VETERAN STYLIST STUART ROSS BUILT HIS BUSINESS WITH FRESHA
With over two decades of experience styling and teaching at Vidal Sassoon, Stuart Ross knows a thing or two about hair colour. Here’s how Fresha has helped him go from educator to entrepreneur
The philosophy at Stuart Ross Hair is about giving clients the West End experience; something founder Stuart is familiar with, having previously worked at Vidal Sassoon’s salons all over Central London.
But Stuart is no stranger to career changes. After spending time as a hairstylist he joined the Vidal Sassoon Academy, giving classes across the world for 11 years before returning to Peckham to open Stuart Ross Hair. “Coming away from that and going into business as a salon owner is completely different - it’s been a real opportunity.”
With colleagues in the industry sharing their positive experiences, choosing Fresha as his booking software was an easy decision. “I can’t imagine opening up this business without having Fresha. It has everything in place for you: management, reception, pay, commissions - you name it.”
Keeping clients at the forefront
Stuart knows how important his clients are, and with Fresha’s marketing tools like automated campaigns he is able to engage clients and keep retention rates high.
“The ambition is to build the relationship between us and the client. After their first visit, we send an alert offering 10% off their next. So already this week, we have three brand new clients rebooking their next visit. It’s about getting the client back - and that’s what Fresha does.”
Using the full range of Fresha’s tools
Fresha’s integrated payments and reports have been useful, giving Stuart an overview of his salon’s business. “You can go on the app and find every bit of information; the top paying clients, the ones that come back more often, staff bookings. It’s organised for you.”
Having everything together makes the day-to-day easier, so Stuart can focus on plans for the future. “People are already booking their Christmas appointments. To handle the phone calls normally we would need a receptionist - but Fresha has done all of that for us. I would recommend Fresha to any beauty or hair business, 100%.”
Manage your business to success like Stuart Ross Hair by joining Fresha free at https://www.fresha.com/for-business
Discover Stuart Ross Hair at https://stuartrosshair.com/