Bigger and better THAN EVER

Take a look over the next few pages to find out what some of the stands were up to at the industry’s biggest hairdressing exhibition

Zenoti

Our headline sponsor, Zenoti, welcomed the hairdressing industry and pulled out all the stops, including a champagne reception and £500 pamper package.The cloud software company was on hand to tell visitors why they are a great solution for salons.

Manic Panic

Colourful, live demonstrations and stars like Ellie Diamond lit up the Manic Panic stand whose products were used by the talented Jaymz Marsters on the HJ Colour Stage. The professional colour features castor oil and lactic acid to produce a radiant finish.

K18

Salon International was K18’s first professional UK hair exhibition and where they chose to launch their Peptide Prep Detox Shampoo exclusively in the UK.The shampoo is colour safe and micro-dosed with patented K18 peptide to nourish and remove build-up.

Moroccanoil

The Moroccanoil stand featured a live stage with artists including Global Colour Ambassador Gareth Williams.The stand focused on the launch of their Professional Haircolour Collection, which includes demi-permanent hair colour and lighteners.

Amika

After launching at Salon International to great acclaim, the colouful Amika stand featured their 10 ranges that cater for every hair type and personalised, bespoke consultations for those still new to the care and styling brand.

Great Lengths

Visitors had the chance to witness styling sessions and see HJ's Extensions Competition live. Plus, the stand featured the GL Tapes SLIM, which are just 0.55mm, half the size of the classic GL Tapes and with an updated adhesive strip for extra grip.

TONI&GUY

Visitors were given an exclusive sneak preview of the new, eco-conscious LABEL.M Personalised Haircare launch which has been reformulated, with powerful botanical ingredients that are good for both hair and planet.

Denman International

Giant hairbrushes were the talk of the Denman stand with an engaging selfie display.The stand invited visitors to find out more about their iconic products, including the star guest the D94L Tangle Tamer All Star which features flexible bristles, ideal for curls.

Alfa Italia

Alfa Italia treated us to a packed schedule of live demonstrations on their stand stage, as well as showcasing the Alfa Italia Bella Blow Dry Brush, which features a tourmaline coated barrel to help smooth hair and reduce breakage.

Truss Professional

Balayage and extensions specialist Max Borges drew in the crowds at the Truss Professional stand, alongside the Brazil, Portugal and UK teams who educated visitors in new ways to apply and elevate your balayage services.

Procare

Procare launched their new 24*7 Pink in aid of breast cancer month. Aiming to raise £10,000 for breast cancer charities, their Limited Edition pink dispenser grabbed the attention of stylists wishing to add colour to their foil dispensing routine whilst donating to a good cause.

Squire

Opposite the Modern Barber Stage, Squire showcased live barbering demonstrations and promoted their all-in-one barbershop management platform that helps to elevate barbershops.

REM

REM were on hand ready to talk through their range of salon furniture, including the REM Eden, a super soft, comfortable styling chair that can be customised in 25 laminate and 25 fabric finishes to suit your salon brand.

Haircuts4Homeless

Charity Haircuts4Homeless were educating visitors about their ambassador programme and the Hear Me, See Me podcast and coffee table book featuring the work of photographer Jack Eames. Founder Stewart Roberts also featured on the HJ and Modern Barber stages.

The Lions Barber Collective

The Lions Barber Collective, led by founder Tom Chapman were on the stand to talk about all things mental health, suicide prevention, and were offering their acclaimed mental health awareness training.

barber.josh.o.p Education

Online academy barber josh o.p gave us a teaser for their mentoring scheme which is launching soon, and the stand was spilling over with visitors watching the live barbering demonstrations from Josh O'meara Patel and his team.

Salons Direct

Celebrating 30 years as the largest online supplier to the hair and beauty industry, the Salons Direct stand featured the newly updated GA.MA IQ Hair Dryer and a teaser about their latest retail concept for salons and stylists.

The Hair and Beauty Charity

The Hair and Beauty Charity’s tombola proved a hit with many visitors taking part. Plus, the charity calendar, with exclusive images from leading stylists was shot by Michael Young.

Sassoon Academy

Plenty of demonstrations brought the crowds to the Sassoon Academy stand, where visitors got a glimpse of the new ACB+ Technical Series and had the chance to take home an ABC+ book and tote bag.

Andis

Not only did Andis Global Educator Hayden Cassidy take to the Modern Barber stage at the weekend, she could also be seen on the Andis stand demonstrating tools including the new reVITE Adjustable Blade Clippers.

L3VEL3 UK

L3VEL3 UK brought big energy to the Chris & Sons stand with prizes, giveaways and even dance-offs. Amongst this there were demonstrations from Mr Official, Bengie and HD Cutz.

Treatwell

Treatwell were promoting their sustainability toolkit for salons in collaboration with Anne Veck, as well as virtual training with Tom Chapman for their clients. Visitors also stopped by to try out their 360° photobooth.

Dyson

It was hard to miss the Dyson stand who had a photobooth where visitors had the chance to create their own personalised gif before checking out professional products, Supersonic and Coralle, which could be seen in action on their stylist stand.

Takara Belmont

The Takara Belmont Yume HeadBath was on display, a transformative head spa experience gave visitors a relaxing break. Guests also had the opportunity to find out about their 0%, zero deposit Finance Lease offering.

Diva Pro

Hairdressers could be seen getting their own personalised sleeves as Diva Pro launched their new, patterned and personalised sleeve. Guests were also treated to the launch of Diva Pro’s Influencer Campaign.

Racoon International

The extensions brand launched their new Racoon Luna Ponytail range exclusively at the exhibtion with Creative Director Andrew Barton on hand to demonstrate the looks you can crreate with the new launch.

Maria Nila

Swedish brand Maria Nila's colourful stand made sure guests got a taste of the brand's fun ethos with their ping pong table. Now independently in UK, the aim for Maria Nila was to raise awareness of the vegan, climate friendly brand.

Cloud Nine

Great deals could be found over on the Cloud Nine stand – including exclusive discounts on Cloud Nine products and even a free gift with purchase for visitors.

Zen Hair

Zen Hair were offering an exclusive Salon International 25% discount and free tape fittings for guests at their stand.They also featured the Zen Hair Trax! Release Tape, which removes client's hair extension adhesives with ease.

Hair Tools

Manufacturer and distributor of professional hairdressing products, Hair Tools featured Parlux who drew in crowds with their popular Try-Me Bar, displaying a selection of their hairdryers. Plus, the stand featured the iconic Head Jog Curve Brushes.

Olivia Garden

With a photobooth, the Olivia Garden stand was all about fun.They also had a limited edition Save Boobs, Buy a Brush in collaboration with Think Pink Europe where 1€ from every brush sold went directly to the charity.

Salon Supplies

The Salon Supplies exclusive Salon International e-Brochure was packed full of discount codes, competitions and more, plus they had a range of washpoints and chairs from Pietranera and Karisma Beauty to tempt salons to upgrade their interiors.

Dowa International

Renowned scissor manufacturer Dowa International shared their passion for traditional craftsmanship. And of course, provided scissor sharpening to visitors.

VTCT

VTCT treated visitors to live demos from artists including Rhianna Henry, Christopher Laird and London School of Barbering. Plus, they had an interactive selfie mirror which went down a treat with visitors.

Crazy Color

Crazy Color global brand ambassador, Sophia Hilton, and her Not Another Salon crew stormed the Crazy Color stand with a troupe of drag queens on Sunday bringing energy - and colour – to the stand!

Wahl

The British Barber of the Year and British Barbershop of the Year were crowned on Wahl's stand. Charlie Baker won British Barber of the Year and Ruffians took home British Barbershop of the Year.The Wahl Styling Iron proved a hit with its contoured ceramic plates.

Directions Hair Colour

With their first-ever live stage, Directions featured artists such as Vanity Doll Salons and Douglas Reid.The colour brand also showcased their new larger tub. Made with recycled ocean plastic and in a 100ml size, the new tubs aim to be more sustainable.

Four Reasons

This was the first time the Finnish brand had exhibited at Salon International and they were there to introduce their vegan, ethical lines to the UK audience.The open, welcoming and stylish stand showcased their fragrance-free, gentle range.

Equip the Creative

Declaring it their “Best Salon International yet!” on their social media channel, hair and beauty retailers Equip the Creative were showcasing their innovative eBlade, G Komb and Marco Arena tools at this year’s event.

Vagaro

Vagaro made an impact for their first year at Salon International, introducing visitors to the benefits of their salon scheduling and slick management software.

Artero

A host of barbers took to the Artero stand to try their hand at blindfolded barbering with the Joker+ and Poker+ clippers. Working on volunteers, the barbers wore blacked-out goggles and relied on their hands.