PERFECT MATCH
Eight hairdressers came together to create beautiful, bespoke wigs, from scratch (and for the first time too!), for women who are undergoing breast cancer treatment. The results blew everyone in the room away…
HAIR: NIAMH HAYDEN, SHANNON JONES, CLARE MAXWELL, FRED MCCANN, REBECCA MILLS, GEORGIA MOUNTAIN, EMMA MULVIHILL, CAROL RITCHIE AND JADE SHIRLEY MAKE-UP: SAFY BURTON PHOTOGRAPHY: LIAM OAKES
“As an industry it’s so important to have self-check cards in your salon window or at your styling stations. We need to create more awareness for our clients, and our peers in the industry. As hairdressers we are in a privileged position of potentially seeing our clients more frequently than a healthcare professional does, and in a more informal, enjoyable setting, so we are perfectly placed to remind them to check for symptoms of health conditions, such as breast cancer.”
Darrel Starkey, Wigtorship Weekender Creator
“Today is not just about the before and after pictures. We’ve seen the way the women held their heads higher when they had their bespoke wigs fitted. They walked in with a new sense of confidence. Breast cancer is the most common cancer among women, so the opportunities for hairdressers to be providing and creating beautiful wigs for everyday use is a much-needed skill.”
Lisa Allen, Head of Corporate Partnerships, Events and PR, Pink Ribbon Foundation
HJ was on hand to hear from the hairdressers and models on what the day meant to them. Scan the QR code to see exclusive content from the shoot day.