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HJ ADVERTORIAL

MAJIREL: A LOVE LETTER

We hear from the colour pros on why they can’t get enough of the new Majirel by L’Oréal Professionnel

After the launch of the new and enhanced Majirel, the pros are loving the results! Here’s what you’re missing out on by not having Majirel in your colour arsenal...

Meet the Pros

Marc Trinder, Director, Trinder Hair Studios

Robert Eaton, Creative Director, Russell Eaton

The Tech

Did you know that the new Majirel now has up to 2x less ammonia odour? That’s just one of the Majirel tech innovations being welcomed by top colourists. For Marc Trinder, Director, Trinder Hair Studios, this colour innovation has made running his busy salon a sweeter-smelling experience for clients and staff alike. “Majirel’s odour trapping technology is very impressive,” Marc says. “Our clients love that there’s no heavy ammonia smell.”

The Tube

It’s fair to say that the hair industry is feeling the strain right now, so any ways to boost a salon’s bottom line are always a hit. Thankfully the new 60ml format means 20% more product, as Marc has found. “The recent budget changes have been a major concern as our overheads have dramatically increased, so it’s amazing that the tube is larger, but costs the same!” he shares. “A bigger tube means we can be more efficient with our ordering, which means less packaging waste and less environmental impact long term,” he adds. Win win!

The Trust

Majirel is a classic that always delivers. “Majirel is a core part of our colour portfolio, it’s reliable and it performs,” shares Robert. “But the new upgraded, improved and advanced formula has really opened Majirel up to stylists who might have overlooked it before.” Time to spread the word to your team?

The Technique

When it comes to mixing and applying the new Majirel, the new creamy texture is proving popular. “The consistency is so easy to work with. The shine and the glossed condition it leaves hair in, makes it feel like it’s had a luxurious upgrade,” says Robert Eaton, Creative Director, Russell Eaton.

Marc agrees: “The product is less sticky which means you haven’t got to over-apply to the scalp and hair. The results still have the vibrancy of Majirel, but with extra lumionous shine.” Healthy hair and vibrant colour? It’s a hit.

What Does the New Majirel Mean for You?

• New 60ml format: 20% more product, more profit potential

• Up to 2x less ammonia odour* & up to 3x softer hair**

• Up to 100% white hair coverage*, even rich colour from root to tip

• New creamy texture for faster, smoother mixing and easier application.*

*instrumental test, vs previous Majirel **instrumental test

For more education, information and technical guidance on Majirel, scan the QR code

Head to L’Oréal Partner Shop to shop the range, or scan the QR code

This article appears in August 2025

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August 2025
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