Aveda’s new Miraculous Oil makes hair 195% shinier in an instant¹ with just one drop

Aveda, the pioneering force in high-performance, plant-derived haircare, has unveiled its latest innovation: Miraculous Oil (RRP £34.00/50ml). This precious oil concentrate envelops every strand in light-reflecting shine and immerses the senses in a calming aroma – all whilst delivering 195%1 more shine instantly, 2X smoother hair, and all-day frizz protection.2 “What I love most about Miraculous Oil is that it enhances shine whilst adding heat protection to any existing routine, my guests consistently comment on the glass like results every time,” shares Michael Lendon, Creative Director, Aveda Lifestyle Salon & Spa Covent Garden.

The Perfect Blend

Crafted with a unique blend of botanicals and cutting-edge green chemistry, Miraculous Oil features a blend of Tsubaki oil, Daikon Seed oil and Aveda’s exclusive ferment derived from Camelina oil:

Tsubaki oil: Traditionally used for centuries in Japan to infuse hair with softness and lustre, it is harvested in part from Jeju Island, a UNESCO World Heritage Site.

Daikon Seed oil: Prized for its conditioning properties, it’s sourced from a collective of over 50 sustainable farms in Oregon’s Willamette Valley, where water-wise, biodiversity-friendly farming practices are the norm.

Camelina oil: At the heart of the formula is Aveda’s Camelina ferment, a biofermented ingredient rich in omega 3, 6 and 9 fatty acids that softens and smooths the hair while enhancing natural radiance. The fermentation process, a clean, green chemistry method, ensures potency and efficacy without compromise.

True to Aveda’s mission, Miraculous Oil is vegan, cruelty-free (Leaping Bunny Approved), and bottled in 100% post-consumer recycled PET. The Tsubaki oil is cold-pressed with no chemical solvents, further reinforcing Aveda’s commitment to responsible ingredient sourcing and sustainable formulation.

1 Ex vivo testing on tresses vs unwashed hair. 2 Ex vivo testing on frizz prone tresses

A Radiant Ritual

Miraculous Oil doesn’t just enhance shine, it elevates the entire styling experience. Infused with Aveda’s signature pure-fume™ aroma, a calming blend of 25 pure flower and plant essences including lavender, ylang-ylang and petitgrain, the oil invites users into a sensorial, self-care ritual. “Miraculous Oil lives up to its name from an artistry perspective; it’s a miraculous must-have that I can’t live without,” shared Antoinette Beenders, Aveda’s SVP Global Professional Artistry. “For best results, add a couple of drops into your palms and distribute evenly throughout lengths and ends of wet hair. Blow-dry in, and style as desired. You are left with incredibly smooth and silky hair. A little goes a long way!” she added.