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3 mins

CURL'S BEST FRIEND

Give your clients personalised curl solutions with ghd’s digital consultation tool

As a global beauty-tech leader, ghd is leveraging AI-driven experiences with the launch of its new intelligent curl finder quiz. Designed to enhance personalisation and engagement, this innovative tool helps clients choose the curl look they desire – then recommends the perfect ghd chronos curve styling tool to get the look.
The curl finder quiz, available at ghdcurlfinder.com, features a wide range of AI-generated hair looks across different hair textures, lengths and colours. In line with ghd’s unwavering commitment to authenticity, the unique hair looks are only featured within the quiz and clearly labelled as AI-generated. “The beauty-tech industry is undergoing a profound transformation, driven by the increasing integration of artificial intelligence,” says Jeroen Temmerman, ghd CEO. “At ghd we are strategically integrating AI to enhance consumer experiences, education, and personalised recommendations - while staying true to our craft. AI plays a strategic role in our new curl finder quiz, by helping users discover their desired curl look, but the essence of our brand remains rooted in real beauty. AI will never replace real hair. Authenticity remains at the heart of our brand, and we are committed to using real models and professional stylists across all campaigns and touchpoints.”

Scan the QR code and take the Curl Finder quiz to discover your client's perfect curl match

Bring the Launch to Life!

Step into the spotlight with ghd’s exciting new salon activation - the ‘Curls & Cocktails’ experience. Designed as a premium, in-salon eventing and open day model, this initiative is supported end-to-end by the ghd Business Development Team and comes complete with themed event packs for unforgettable VIP evenings. The Curls & Cocktails takeover is all about delivering a hands-on experience for your clients, allowing them to experience live styling demos and to trial the new ghd chronos curve collection. At the heart of this concept is the ghd Signature Curl Service, a salon-exclusive styling menu using ghd’s innovative new tools to elevate your offering with professional curl and wave finishes. Supported by professionally designed assets to help build awareness and drive demand, this service not only enhances the client journey but also unlocks an exciting new revenue stream when offered as a chargeable add-on.
Even better? It’s an inspiring opportunity to upskill junior team members and apprentices, boost team engagement, and maximise column time with a value-added service your clients will love.

Experience the new ghd chronos curve range today, with exclusive opening offers and up to 50% off professional use tools when you buy direct. To find out more, contact your local ghd Business Development Manager, email prohelp@ghdhair.com, or call 01924 423400. 

CONICAL WAND

28-23MM TAPERED BARREL
Are your clients looking for waves that look like they’ve just stepped off the beach? The conical wand has a unique tapered barrel that can create natural-looking curls, for a beautiful beachy effect. Perfect for all hair lengths, this wand is easy to use, for everyone from hair novices to red carpet professionals.
RRP £189*

GRAND TONG

32MM ROUNDED BARREL
Achieving those big voluminous curls has never been faster or easier thanks to the new ghd grand tong. For up to 50% smoother results5, using a tong is helpful for creating uniform curls when your client wants a polished look.
RRP £189*

MAX WAND

38MM ROUNDED BARREL
You’ve been crying out for a larger barrel tong and ghd has delivered. The max wand uses ghd’s exclusive curl-responsive technology for creating tumbling loose waves; perfect for clients with hair that’s chin length
or longer.
RRP £189*

CLASSIC TONG

26MM ROUNDED BARREL
Whether your clients are asking for Hollywood glamour or old money waves, the ghd chronos classic tong is your new best friend for defined waves. Using the curl-responsive technology, you can create HD results,
frizz-free curls & waves3 with 50% more shine.4
RRP £189*

1Vs. competitor curler set to 190°C. Lab test measuring time taken to form the same curl​ length (excluding max wand) 180°C-190°C for 26mm, 190°C for 32mm & conical. Lab test measuring time taken to form the same curl length. 2 When used with curl hold spray. Technical test measuring curl retention in a humidity chamber at 50% relative humidity. 3 Consumer testing, Jan-Feb’24. An average of 73% of 921 consumers agree that ghd chronos curve makes frizz-free curls & waves. 4 Technical test in lab on brunette hair, vs naturally dried hair. 5 Technical test in lab on frizzy hair measuring frizz reduction after curling vs naturally dried hair as measure of smoothness. * RRPs are recommendations only, and final resale price is at the sole discretion of the reseller.

This article appears in August 2025

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August 2025
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GHD
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Give your clients personalised curl solutions with ghd’s digital consultation tool
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