1 mins
CUTS AND BLOWDRIES JUST GOT UPGRADED
Introduce colour-shy clients into the world of colour with a Color Fresh Mask service to test the trend with NO commitment
Make your mark and keep an always-fresh salon colour with Wella Professionals new Color Fresh Mask shades in Cool Espresso and Peach Blush.
Wella Professionals has introduced a unique way for clients to continue their professional salon experience in the comfort of their own home with two new ready-made temporary colour-depositing masks with a zero-damage formula.
Formulated with carefully selected dyes for professional colour results, whether you are looking for a zero-damage introduction to hair colour, wishing to enhance subtle natural looking colours, or to boldly experiment with fantasy colours for fun and self-expression, Color Fresh Mask by Wella Professionals is a winning combination of colour and care to revive or transform colour at home.
Before
After
Wella Professionals Passionista, Nella Pastore, tells us: "Cool Espresso added the perfect amount of rich dimension for my client, with a cool, dark brown base and a shot of subtle, smoky vibe over the old highlights. It's totally refreshed the whole colour, and has hydrated the hair which has left it with a lovely shine. For me its one of the shades that was missing in our portfolio!"
With results in ten minutes, and no skin test required, Color Fresh Masks are the perfect way to maximise profitability during the Christmas period. And your clients can take them home with them too. Color Fresh Masks allow clients to refresh their colour between visits and ensure hair stays conditioned before their next appointment.
"IT'S TOTALLY REFRESHED THE WHOLE COLOUR, AND HAS HYDRATED THE HAIR WHICH HAS LEFT IT WITH A LOVELY SHINE"
New Color Fresh Mask Shades
With 13 shades now available, there is a Color Fresh Mask for every client and every opportunity, whether you are seeking to enhance natural colour, revive faded brunettes, upgrade a balayage client or cool down brassy or brash blondes. Color Fresh Mask is more than just a conditioning mask. Wella Professionals answers the call of anyone looking for lowcommitment and zero damage colour solutions. It provides both stylists and consumers with a professional quality solution they can trust, guaranteeing a professional looking colour gloss within ten minutes.
Wella Professionals Color Fresh Masks are available online at Wella Store UK and in Wella Professional salons nationwide