CASE STUDY 2 | Pocketmags.com

COPIED
2 mins

CASE STUDY 2

Since 2019, Blue Tit has offset 110 per cent of its yearly carbon emissions by using non-toxic Oway products contained in recyclable amber glass bottles. This has reduced over 8000 plastic bottles a year from landfills and nearly 2000 bottles from retail.

“People don’t realise that hairdressing salons are classed as having a high environmental impact due to the waste output. At Blue Tit, we are committed to creating a positive impact for our employees, clients, community and the environment.

The salons have also installed Oway refill stations in all salons for customers to refill their purchases to minimise waste further. Blue Tit has also reduced 1,350,000 litres of water wastage a year by using EcoHeads, biodegradable hair towels and by recycling over 95 per cent of its waste products. In our salons, we also tend to use recycled or upcycled materials and furnishing wherever possible.

It’s small changes that add up in terms of sustainability, every little bit helps! We’ve also made an effort to partner with other B Corp or sustainable brands in our salons to offer our clients an exclusive experience.

Our sustainability commitments extend through to our partners as well. For example, we have an ongoing partnership with Sapling vodka, a climate positive vodka, and serve seasonal cocktails in-store to our customers. We love highlighting and supporting other sustainable brands as we believe in supporting one another.

There are loads of other partnerships and plans we’ve got in the pipeline that surround sustainability and B Corp. It is a constant work in progress, but we will never stop improving where we can.”

“By 2023, 30% of the Revlon portfolio will be sustainable. Our American Crew Care range is vegan, formulated with +80% naturally derived ingredients and a minimum of 80% post consumer recycled plastic. Revlons' ‘Always Connect’ initiative encourages salons to utilise a discounted service with Salon Sustainability, a company designed to help recycle wastage.”

“DAVINES, CERTIFIED B CORP SINCE 2016, EXTENDS ITS COMMITMENT TO REGENERATION BY RENEWING ITS PARTNERSHIP WITH PLASTIC BANK. THIS YEAR, FOR EVERY PRODUCT SOLD, AN EQUAL AMOUNT OF OCEAN-BOUND PLASTIC WILL BE COLLECTED.”

“Paul Mitchell Clean Beauty takes a new approach to haircare, blending clean, vegan, farm-tobottle botanicals and lab-optimised ingredients that are gentle on the hair, scalp and environment.”

“We/Do has appointed Phoebe Dynevor as our Advocate for Positive Change. We are thrilled to welcome Phoebe to the family – she’s an authentic advocate for change who’s using her influence for good. We will invite more people to join the journey towards more responsible beauty routines and driving change.”

“YELLOW ALFAPARF PROFESSIONAL COLOUR TUBES ARE MADE WITH 100% RECYCLED POST INDUSTRIAL ALUMINIUM TO REDUCE CARBON EMISSIONS. TO LIMIT PAPER CONSUMPTION, THE BOXES ARE MADE WITH 90% RECYCLED PAPER AND THE INFORMATION LEAFLET HAS BEEN REPLACED WITH A QR CODE.”

“Sustainability has been at the heart of FFØR since day one and is engrained in everything we do. We are constantly looking at more effective ways to be sustainable, including working with suppliers to explore ways of increasing the percentage of PCR in packaging. One day we will only use recycled materials.”

This article appears in April 2022

Go to Page View
This article appears in...
April 2022
Go to Page View
WELCOME
Letter from the editor
NEWS
This month’s news roundup
Insider
We share the results from our latest survey
Digital
What’s new on our website and social channels
Is in-salon training more beneficial than college education?
In-salon training or college education – which is best?
Green for good
Belfast-based L'Oréal Professionnel Paris salon owner, Andrew Mulvenna made it his aim to become as sustainable as possible
Lead by Example
Polly Rose on building a great salon culture
The perfect salon EXPERIENCE
How to create the ultimate VIP space with Takara Belmont
Leading legacy
As Charles Worthington salons celebrate 35 years in business, HJ caught up with the man himself on his career and how he’s marking the momentous milestone
GO GREEN WITHOUT GOING BROKE
Going green needn’t break the bank. Vish debunks some of the common sustainability myths…
2022'S SUSTAINABLE HAIR HEROES
How the industry is working towards a greener future
HAIRSTYLISTS FOR THE FUTURE
Find out how L'Oréal is supporting salons and stylists on their sustainability journey in 2022 and beyond
SPEARHEADING SUSTAINABILITY
Ahead of Earth Day, HJ caught up with B-Corp Davines to hear how they are pioneering sustainable practices around the world – and how you or your salon can get involved
CASE STUDY 1
“One of Justice Professional’s strongest core values is
CASE STUDY 2
EMMA ELEY, PEOPLE MANAGER, BLUE TIT SALONS
MAKING LIFE BEAUTIFUL FOR EVERYONE
Kao Salon Divisions' top priority is sustainability -for
CASE STUDY 3
ASHLEIGH HODGES, FREELANCE STYLIST AND COLOURIST AND DAVINES AMBASSADOR
Take your BLONDE TO THE TOP
Blonde colouring services are the heartbeat of many salons, so understanding the challenges that come along with them are crucial. Here, L'Oréal Professionnel Paris pro colourists offer top tips to elevate your game!
COLOUR THAT’S AS CREATIVE AS YOU ARE
THAT’S AS CREATIVE AS YOU ARE
The LOCKS of LOVE
Top colour specialists advise on achieving picture-perfect results
GOOD FOUNDATIONS
Colourists explain why a healthy base is key for reliable results
HAIR DETOX 101
Discover how to elevate your colour results with
Colour NOTES
Dan Spiller from Marc Antoni chats about the cyclical nature of colour trends and shares three key pieces of advice on how to find success
AFTER HOURS
The Italian-inspired collection showcases glamourous, yet attainable looks
Sunny side up
A message of happiness, reconnecting and letting go
Refraction
Using unrefined and mixed textures, the finished result are looks that are beautifully loose and perfectly imperfect
AMPLIFY
Created by the Authentic Beauty Concept UK 2021 New Now Team, this collection is edgy, editorial and, of course, authentic
A CURL CAN DREAM
Caring for curls just got easier, with the launch of A Curl Can Dream from Matrix
JUXTAPOSITION
Monochromatic images that showcase the juxtaposition between contrasting hair concepts: from runway-inspired texture to Avant-Garde
Rock n’ Roll QUEEN
A celebration of 70s rock chick style 
LUX
Sharp cuts and bespoke colour blends create high impact images that exude glamour
NATIONAL MINIMUM AND LIVING WAGE SET TO INCREASE
What the rise in National Minimum and Living Wage means for the hairdressing industry 
BOBBLE BALAYAGE
Michael Convey’s speedy balayage technique
PROTECT YOUR BUSINESS FROM NO -SHOWS
Reduce no-shows and late cancellation losses by up to 60% with Fresha
Trending
The newest launches to know
The great INDOORS
Your personal tour of The Bohemians in Deptford, London
Adventures of a Product ALCHEMIST
Paul Windle’s innovative approach to styling products
Life THROUGH A LENS
Luke Benson embraces the imperfect in his images
Looking for back issues?
Browse the Archive >

Previous Article Next Article
April 2022
CONTENTS
Page 36
PAGE VIEW