Hairdressers Journal
Hairdressers Journal


2 MIN READ TIME

CASE STUDY 2

Since 2019, Blue Tit has offset 110 per cent of its yearly carbon emissions by using non-toxic Oway products contained in recyclable amber glass bottles. This has reduced over 8000 plastic bottles a year from landfills and nearly 2000 bottles from retail.

“People don’t realise that hairdressing salons are classed as having a high environmental impact due to the waste output. At Blue Tit, we are committed to creating a positive impact for our employees, clients, community and the environment.

The salons have also installed Oway refill stations in all salons for customers to refill their purchases to minimise waste further. Blue Tit has also reduced 1,350,000 litres of water wastage a year by using EcoHeads, biodegradable hair towels and by recycling over 95 per cent of its waste products. In our salons, we also tend to use recycled or upcycled materials and furnishing wherever possible.

It’s small changes that add up in terms of sustainability, every little bit helps! We’ve also made an effort to partner with other B Corp or sustainable brands in our salons to offer our clients an exclusive experience.

Our sustainability commitments extend through to our partners as well. For example, we have an ongoing partnership with Sapling vodka, a climate positive vodka, and serve seasonal cocktails in-store to our customers. We love highlighting and supporting other sustainable brands as we believe in supporting one another.

There are loads of other partnerships and plans we’ve got in the pipeline that surround sustainability and B Corp. It is a constant work in progress, but we will never stop improving where we can.”

“By 2023, 30% of the Revlon portfolio will be sustainable. Our American Crew Care range is vegan, formulated with +80% naturally derived ingredients and a minimum of 80% post consumer recycled plastic. Revlons' ‘Always Connect’ initiative encourages salons to utilise a discounted service with Salon Sustainability, a company designed to help recycle wastage.”

“DAVINES, CERTIFIED B CORP SINCE 2016, EXTENDS ITS COMMITMENT TO REGENERATION BY RENEWING ITS PARTNERSHIP WITH PLASTIC BANK. THIS YEAR, FOR EVERY PRODUCT SOLD, AN EQUAL AMOUNT OF OCEAN-BOUND PLASTIC WILL BE COLLECTED.”

“Paul Mitchell Clean Beauty takes a new approach to haircare, blending clean, vegan, farm-tobottle botanicals and lab-optimised ingredients that are gentle on the hair, scalp and environment.”

“We/Do has appointed Phoebe Dynevor as our Advocate for Positive Change. We are thrilled to welcome Phoebe to the family – she’s an authentic advocate for change who’s using her influence for good. We will invite more people to join the journey towards more responsible beauty routines and driving change.”

“YELLOW ALFAPARF PROFESSIONAL COLOUR TUBES ARE MADE WITH 100% RECYCLED POST INDUSTRIAL ALUMINIUM TO REDUCE CARBON EMISSIONS. TO LIMIT PAPER CONSUMPTION, THE BOXES ARE MADE WITH 90% RECYCLED PAPER AND THE INFORMATION LEAFLET HAS BEEN REPLACED WITH A QR CODE.”

“Sustainability has been at the heart of FFØR since day one and is engrained in everything we do. We are constantly looking at more effective ways to be sustainable, including working with suppliers to explore ways of increasing the percentage of PCR in packaging. One day we will only use recycled materials.”

This article appears in the April 2022 Issue of Hairdressers Journal

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COPIED
This article appears in the April 2022 Issue of Hairdressers Journal