CASE STUDY 3

“Sustainability is one of the key pillars of my business and for me personally in day to day life. There isn’t a decision I make that I don’t think about the impact it will have on our planet.

Due to that thought process, I have made many changes over the years. Although as my business is freelance, this can sometimes make it both easier and harder.

The spaces I work out of – The Social and Hunter Collective – align with my sustainable values and work closely with Green Salon Collective to ensure we work as zero waste as possible. I have also aligned myself with the brand Davines as their global colour ambassador for sustainability reasons; being aB Corp they put the planet first in all decisions they make.

The key thing I focus on is for my business to be a circular eco system. I consider everything I buy, including where it is from, whether it is independent, locally sourced and how much electricity and water is consumed in production. I then consider if it is reusable, to what extent I can reuse it, and finally how I can dispose of it sustainably.

As I regularly work from home on Zoom classes and meetings, I have a fully renewable energy provider, Ecotricity, which is 100% vegan too. We even have a zero waste system at home – despite the fact we live in a London flat, we compost on our balcony.

It is so important for us to be making these fundamental changes right now, as we have run out of time to look after the earth – now we need to save it. Our industry produces so much waste and emissions, but we really can all make changes and do our bit. “

“CLOUD NINE have announced a partnership with CleanHub, meaning we are now plastic responsible, protecting oceans from plastic waste. We have committed to collecting 1,000kg of plastic in 2022, working with female self-help groups in Southern India, the gateway for more than 80% of plastic in our oceans.”

“At Amika, our goal in 2022 is to become cleaner and greener by producing up to 90% PCR packaging and achieving B Corp certification. We will continue to use the sustainable, fairtrade and responsibly grown superfruit sea buckthorn.”

“AT ELEVEN AUSTRALIA WE’VE MADE STEPS TO REDUCE OUR CARBON FOOTPRINT. IN 2022 WE ARE LAUNCHING PACKAGING INNOVATIONS SUCH AS OUR GENTLE CLEANSE SHAMPOO & CONDITIONER BARS WHICH ARE WRAPPED IN 100% BIODEGRADABLE PACKAGING."

“With recyclable plastics, FSC certified paper packaging and solar power production with a closed water circulation system (saving four million litres of clean drinking water per year!), Balmain Hair Couture are aiming for a fully sustainable collection with ecologically responsible processes.”

"L’ORÉAL IS COMMITTED TO TRANSFORMING ITS ACTIVITIES TO RESPECT THE PLANET, AND WE ARE TAKING EFFORTS FURTHER THROUGH A PROGRAM CALLED “L’ORÉAL FOR THE FUTURE.” OUR COMMITMENT IS TO ENSURE THAT OUR ACTIVITIES ARE RESPECTFUL OF THE SO-CALLED “PLANETARY BOUNDARIES”, MEANING WHAT EARTH CAN WITHSTAND, AS DEFINED BY ENVIRONMENTAL SCIENCE."

“In 2022, L’Anza launched waterless haircare line T.R.U.E. Clean Shampoo, it contains 70% less water, comes in powder form, uses ocean -bound waste packaging and supports the Surfrider Foundation fighting plastic pollution.” hji.co.uk