Hairdressers Journal
Hairdressers Journal


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HAIR DETOX 101

Discover how to elevate your colour results with a new express detox treatment

With the demand for colour treatments continuing to soar, stylists remain fully committed to ensuring that they provide their clients with an impeccable colour service. Hair colour is one of the most complex treatments you can do as a stylist, and there are so many variables that can impact the finished result. Enter L’Oréal Professionnel’s new Metal Detox pre-colour treatment, an easy-to-use 3 step routine that helps to neutralise excess copper metals on the hair, leaving hair like a blank canvas; a clean slate to work with.

How does it work?

Think of Metal Detox like a micellar water – in other words, it’s adept at cleansing and removing any unwanted elements from the surface of the hair. Metal Detox consists of a shampoo, cleansing cream and mask. It's powered by the star ingredient Glicoamine. The formula works to detox the hair of unwanted build up before the colour service.

Described as ‘Micellar for Hair’, L’Oréal Professionnel’s Metal Detox pre-colour treatment is the ultimate option for creating a clean base

The shampoo and mask are winners of ‘Best Colour Safe Shampoo and Conditioner’ in the Cosmopolitan Beauty Awards 2021.

THE METAL DETOX SYSTEM

First Step:

1. Metal neutralizer
A pro pre-treatment which neutralises excess copper metal before colour is applied, creating a clean palette. Applied as a spray, it's nofuss and speedy.

Second Step:

2. Anti-metal cleansing cream
A shampoo formula that detoxifies the hair post-colour.

Third Step:

3. Anti-deposit protector
Applied after shampooing, this mask coats the hair shaft and helps prevent new metal particles from coming back.

Discover how easy it is to introduce Metal Detox to all your colour clients

Some clients can be reluctant to try new products, but Metal Detox offers many benefits to the hair and is suitable for all hair types, so we urge you to encourage your clients to try it. No matter how diligent your clients are when it comes to hair care and maintenance, we are all vulnerable to the impact of metals absorbed into the hair from water. While we are mostly familiar with the green tinge that can often be detected on blonde hair, darker hues are not immune, and can also be affected by harsh water and left with visible dullness and a rough texture. An effective way of getting your clients to see the benefits of a pre-colour treatment is by using the micellar water skincare analogy, as most of us are aware of just how beneficial it is for cleansing and prepping the skin.

PROFESSIONALS PUT THE NEW RANGE TO THE TEST

Don’t just take our word for it, hear what other stylists and salon owners have to say about the benefits of using the Metal Detox system on their clients.

"We've been using Metal Detox since it launched in 2021. We were honestly blown away from the first use. A simple 3 step spray, shampoo and mask all have amazing benefits, including removing metals in the hair, less breakage, less brass, cleaner lift, colour fade prevention, soft touch and brilliant shine. We love to see the difference in our before and after pictures.The Metal Detox retail range is our bestseller."

“Metal Detox has changed the way we work.To be able to provide a simple treatment that can work so effortlessly within the realistic timings of a working salon, but that can make big changes to how the hair will feel and look. Even if you're not into upselling, you won’t need to as the results will speak for themselves.”

“I can work creatively whilst knowing that my clients’ hair is being looked after. We can be 100% certain that we can achieve the most beautiful, true results in the salon, whilst maintaining the hair condition and integrity at YOKE. Also, being closely located by the sea means a lot of our clients are avid sea swimmers and they have found the service has removed lots of the unwanted tones accumulated from swimming.”

“The reason all of our team use Metal Detox before colouring is to protect the hair to ensure less breakage and a better colour result. Client feedback on the Metal Detox in-salon treatment, and at-home system, has been amazing.They can't believe how soft and manageable their hair is after using it.”

“My team love how it helps create clean, long-lasting blondes, neutralising away any brassy undertones, as well as protecting the integrity of the hair allowing it to shine. I can’t recommend Metal Detox enough.”

To learn more about Metal Detox visit https://www.lorealprofessionnel.co.uk/metal-detox

This article appears in the April 2022 Issue of Hairdressers Journal

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This article appears in the April 2022 Issue of Hairdressers Journal