The Resolutions You’ll Want to Keep in 2021

Don’t double check your calendar, it isn’t New Year’s Eve just yet! There’s nothing wrong with planning your resolutions early to make sure 2021 is a bumper year for your business. With that in mind here’s a rundown of some of the hair and beauty industry’s upcoming challenges that you can tap into before the midnight bells ring on 1 January 2021.

1.Ditch the paper appointment cards and diaries
If this year has taught us anything it’s that we should take nothing for granted, especially the environment. The hairdressing industry can be as clean and green as any other industry and one way of making your footprint smaller is to ditch paper appointment cards and diaries. Not only are they easily lost, but paper production is a large factor driving deforestation. Going paperless means relying on a booking system that will work not just for you, but also for your staff and clients. That’s where Beu’s cutting-edge technology comes in for both the running of your business and your client base. There is no paper required and no need for extra devices. Beu is free and runs on any internet connected device.

2. Give yourself 30 stressfree minutes a day
If we’re going to take care of the environment we also need to take care of ourselves. We can’t be superheroes fighting against all the wrongs in the world without taking a bit of time out. Whilst it’s tempting to be a yes-person filling every hour of the day with treatments and clients, it’s not sustainable in the long term if you want to maintain a sense of wellbeing. With Beu, you can block out sections of your day so that no-one can book into your downtime, no matter how urgently they need their fringe cut or colour refreshed. As the saying goes ‘30 minutes a day keeps the stress away,’ or something along those lines.

3. Use the Beu portfolio
Keeping your clients entertained while their colour is developing without the help of the latest celebrity magazines can be daunting. Plus, social distancing has banished many of the tools previously used to make clients feel at home and relaxed. With no reading material to hand, why not encourage them to browse through your Beu portfolio. Not only will your clients get to see all of your amazing work first-hand, but you’ll be signing them up for a whole list of other treatments before the processing time is finished. Why not ask them to follow your Instagram account while they browse? Cashing in on Instagram likes is the best way forward for a tech-savvy business.

4. Help clients find your salon
Location, location, location. That phrase isn’t the same as it used to be thanks to the internet and there is a world out there for new clients. You may be tucked around the corner from a high street or based in a beautiful but sleepy village in the countryside. Signing up to Beu means your clients can find you using our search filters. Wherever you’re based, clients can explore everything they need to know about your business, book a service and pay for it from the palm of their hand. This means you can sit back and wait to be discovered.

Don’t waste any time – work on your resolutions now to reap the rewards in 2021.

This article appears in the December 2020 Issue of Hairdressers Journal

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