NOVEMBER 2020 IN NUMBERS
Are you currently in a lockdown that means your business is closed?
If your business is currently closed, how are you spending this time?
What have you learned from the previous lockdown that you will apply to the new lockdowns currently taking place?
If you are still open, what are the most popular salon services at the moment?
If you are still open, what are the most popular colour services at the moment?
If you are still open, what are the most popular cutting services at the moment?
How do you feel the UK Government is handling the ongoing pandemic?
Do you feel the UK Government is offering enough support to the UK hairdressing industry?
What support would you like the UK Government to offer the hairdressing industry?
What are the three most significant changes you’ve observed in colour services since the first lockdown?
What are your top three priorities for your business after the second lockdown?
The majority of respondents listed all of the above as their top priority!
PREPARING FOR THE NEW YEAR
Do you anticipate having a fully booked column in January?
Have you put together a marketing plan to entice clients back in 2021?
Will you be raising your prices in January 2021?
What are your biggest concerns in the lead up to 2021?
Will you be experimenting with new products and brands in January 2021?
Will you be changing your menu and service offering in January?
If yes, what changes will you be making to your service menu?
Will you be making any changes specifically to your colour menu?
If yes, what changes will you be making to your colour menu?
METHODOLOGY: Insider is compiled from a monthly survey of HJ readers. The people who participated represent a cross-section of the industry and were polled by email regarding their business. The figures given represent the average score for each answer.