Clients aged between 35 and 55 list covering grey hair as their number one reason for visiting a professional hair salon. These clients want a subtle and natural result which is the ultimate aim of Wella Professionals’ four new Resistant Cool Cover shades within the Koleston Perfect ME+ Pure Naturals Collection.
The intensive cooler dyes within the four Resistant Cool Cover shades will neutralise underlying warmth for clients where warmth is easily exposed. Plus, the intensity will help to keep the underlying pigment at bay.
How to choose the right Pure Naturals shades for your clients
Koleston Perfect ME+ has an extensive collection of Pure Naturals shades for limitless grey coverage possibilities that go up to 100% so when should you use each shade within the range?
8/0 PUREUse 8/0 Pure for grey coverage with natural depth and shine.
8/00 ULTRAUse 8/00 Ultra for a slightly warmer direction and it is great intermixed with the vibrant family.
88/0 RESISTANT COVER88/0 Resistant Cover is the original resistant cover shade for grey hair that is hard to cover. It can be mixed with all of the Koleston Perfect ME+ families.
NEW88/02 RESISTANT COOL COVERThis is the new option for resistant hair. It delivers 100% coverage with intense cool tones for an anti-brass effect.
What are the four new Resistant Cool Cover shades?
For clients with longer hair you should draw attention to your client’s facial features by placing the shades around the cheekbones, eyes and jawline.
Applying the shades in a horizontal pattern around the head will create a halo effect that works perfectly for clients with naturally curly hair.
For clients with fine hair use medium weaves to apply the colour and for thicker hair apply the colour using medium slices.
For more information about the four new Resistant Cool Cover Shades from Wella Professionals go to education.wella.com. You can also follow Wella Professionals on Instagram and Facebook.