Hairdressers Journal
Hairdressers Journal

Hairdressers Journal - December 2020

Inspiring today's hairdressers

Hairdressers Journal December 2020 Articles

Welcome
Editor's letter
Watch and learn in 2021
Whether in-person or virtual, there are plenty of key dates and education events to help keep you ahead of the game in 2021. Diaries at the ready… 
We are STRONGER TOGETHER
Hairdressing never stands still and that’s never been more evident than in 2020. Although the industry was forced to grind to a halt during lockdown, hairdressers across the world responded almost immediately with some of the most inspiring, enthusiastic and innovative problem solving we could have imagined
EDUCATION BOOK 2021
January Sale! 20% OFF STUDIO COURSES ATTENDED AND
AT OUR MOST WANTED
Here are some of our best performing courses from last year and what the participants said about them
SPECIALIST programmes
Invest in your future whilst saving 20% with our carefully curated Specialist Programmes. Combining some of our most successful courses within one area of work, a Specialist Programme will equip and empower you to become a true expert in your chosen field
BRINGING OUT THE BEST IN YOU
Wouldn't it be fantastic to have the confidence to master any colour situation and become the colour specialist that colleagues and clients rely on in salon? Make it happen with the Wella Professionals Master Colour Programme that has changed the lives of thousands of hairdressers worldwide, by not only growing their professional skills and business, but also their confidence, motivation and inspiration. 
HOW TO book
To book face-to-face studio and online education call your nearest Wella Studio, contact your Wella Account Manager or go to education.wella.com
Create a Buzz in Your Salon
Have you heard about Wella Professionals’ new Color Fresh Masks yet? Discover how you can use these new professional masks to increase revenue for you and your business
HAVE YOU TRIED ELUMENATION YET?
Goldwell Elumenation is a premium colour service that took two decades to develop and is designed to give your clients stunning results
CONGRATULATIONS TO THE TRENDVISION AWARD 2020 WINNERS
 This year’s UK & Ireland TrendVision Award entrants rose to the challenges of 2020 with creative and inspiring entries. The competition took a digital format for the fi rst time and over 40 elite members of the hairdressing industry decided who would be crowned the gold, silver and bronze winners
THE RESISTANT COOL COVER SHADE FOR EVERY TYPE OF CLIENT
Wella Professionals’ four Resistant Cool Cover Shades within the Koleston Perfect ME+ Pure Naturals Collection are designed for anyone wishing to cover their natural grey hair
SIMPLIFY YOUR NEW YEAR WITH SACHAJUAN
SACHAJUAN’s brand ambassador Pete Burkill shares his top tips for the new year, including how you can refresh your salon offering with the Swedish simplicity of SACHAJUAN
The Resolutions You’ll Want to Keep in 2021
Beu Soft ware’s founder Ben Fisher shares the four essential steps you should take in 2021 to ensure your business will go from strength to strength
THE LATEST FINANCIAL HELP FOR THE UK HAIRDRESSING INDUSTRY
Keep your finger on the pulse with this month’s news round-up
DIGITAL NEWS
What’s new on our site and social channels
MEET THE NEW CBD-INFUSED PROFESSIONAL HAIR RANGE
L’ANZA Healing Color & Care has introduced a new collection called L’ANZA Wellness CBD – Infused Hair Care
WHAT CAN WE LEARN FROM THE LAST RECESSION?
There are a number of lessons that can be applied to the issues the hairdressing industry is currently facing, explains Brooks & Brooks co-founder Jamie Brooks
HJ Insider
HJ reveals the results from its exclusive survey on how you are preparing for the new year, how the second lockdown is affecting you and the most popular services for your business at the moment
Is long hair killing the hair industry?
With long hair gaining popularity HJ asks two experts to share their views on whether long hair is having a negative impact on hair salon businesses
Excellence in Education
HJ EXCLUSIVE: HJ speaks to L’Oréal Professional Products Division UK & Ireland managing director Béatrice Dautzenberg and L’Oréal Professional Products Division UK & Ireland General Manager Education and Professional Development Monica Teodoro about the new education division
HOW TO MAXIMISE STAFF TIME IN THE SALON
The saying ‘time is money’ is more important than ever and worth considering ahead of the festive season explains business expert Liz McKeon
Team effort
HJ speaks to staff management experts about getting the best from your team and keeping spirits high during these turbulent times
What are your team’s communication types?
Use business consultant Penny Etheridge’s guide to identify each team member’s key personality traits and get the best out of them in the salon
HOW TO GET THROUGH A PANDEMIC
COVID-19 has sent the world into panic mode and we are living in uncharted territory. Salon consultant Ryan Fox says there are seven steps you can take now to minimise the impact on your business next year
Is it Time to Get Your Salon on TikTok?
Some of the industry’s most prolific TikTok users share their advice on how to use this ever-growing social media app to boost your business
Conversations on COLOUR with… Sophia Hilton
The Not Another Salon founder and Crazy Color ambassador explains why she doesn’t believe in trends, the moment she felt truly confident as a colourist and why she’s currently obsessed with front face panels
ZOOM PARTY-READY
As office parties, festive family get-togethers and friendsmas go from in-person events to digital gatherings, it’s time to get your clients’ hair in the Zoom party spirit
COLOUR FRESH
The tips and tricks from the industry on creating this season’s must-have ice cool shades
face to face
Offering a personalised service is more important than ever, and being able to explain why a particular cut will suit an individual client’s face shape will set you apart from your competitors. HJ asks the experts to share the best hairstyles for each of your clients’ face shapes
What’s the future of hair education?
2020 was a challenging year for traditional education, but the industry joined in unison with live webinars, interviews and virtual events. What does the future hold for 2021?
Meet the 2020 British Hairdresser of the Year Nominees
Stunning images created by this year's nine British nominees for HJ's British Hairdressing Awards, sponsored by Schwarzkopf Professional
CUTTING EDGE
All of the latest men’s hairdressing news to help you improve your grooming game
Iconic Soles
Be inspired by iconic shoe designers 
THE HOT LIST
The products to stock in your salon this month
FAME ACADEMY
The KAO Salon Academy in London, which sits on the iconic Shaft esbury Avenue was upgraded and redesigned this year
The Multitasker
As a salon owner, ambassador, hairdresser and photographer, it’s fair to say Ross Charles keeps busy. We took a moment from his packed schedule to discover exactly how he does it
Life Through a Lens
HJ’s 2019 Northern Ireland Hairdresser of the Year and salon owner of Sharon Malcolm Hairdressing in Newtownards, Belfast, shares her favourite creations
OPAQUE
BLEND CUTTING TECHNIQUES TOGETHER
LOVE your hair
Embrace whoever you choose to be 
natural beauty
Minimum styling with maximum results
RED
Reflect the strength that lies within