2 mins
Signature NATURALS Collection
Clients are after hair colour that will boost their look and confidence without the worry it is going to look artificial. This is why Wella Professionals is launching Signature Naturals, a collection of shades, looks & techniques that empower you, as the Hair Artist, to transform every client’ s hair from their ordinary colour to the signature natural they can own. Dial the colour up or down to create a precise look that you will be proud of in both the spotlights and the close-ups.
LAVENDER BLUE Koleston Perfect 7/81 + 9/81 + 0/88 SMOKY BRUNETTE Shinefinity 04/12
AFTER
BEFORE
SMOKY ROOTS Shinefinity 07/12 TRUE BEIGE Shinefinity 08/0
AFTER
BEFORE
ROSE BRUNETTE Koleston Perfect 7/36 FRONT PANEL Koleston Perfect 7/36 + 0/43
AFTER
BEFORE
SOFT BRUNETTE Koleston Perfect 6/91 GOLDEN BRONZE Koleston Perfect 12/61 + 0/65
AFTER
BEFORE
CHERRY VIOLET Shinefinity 06/6 +08/8
AFTER
BEFORE
NEW SHINEFINITY SHADES
04/0
06/0
08/0
04/12
07/12
Don't forget to check out our brand NEW Shinefinity shades
Scan the QR code to find out more and head over to wellastore to shop the full range
Photographer: Ben Ottewell
CREDITS : Hair: Robert Eaton, Wella Professionals UK&I Creative Technical Director | Production: Fondness Director: Danny Mendoza-Hall DOP: Aurelia Bergs | Make up: Lucy Flower | Styling: Clare Frith | Post production: Rita Conry
When it comes to any new trends or anything that we launch within the salon it is so important for stylists to feel inspired by anything that's new or might be an inspiration for the next season ahead… I think one of the things that we've found recently is that clients are constantly searching for a more bespoke look and they're always wanting the latest kind of trend or movement in hair colour and cut as well. we're working with haircuts again is that it really makes people think about how to enhance that haircutif a hairdresser is inspired by our looks that's going to instantly relate to what they do in the salon to how they recommend different shapes and colours to their clients coming in and to them as well. An inspired stylist is always a more motivated and profitable stylist!
BY ROBERT EATON Wella Professionals UK&I Creative Technical Director
MIRROR LIGHTS KOLESTON PERFECT
Natural cool base with soft dimension
Root: Front: 6/91 + 7/0 Back: 5/18 + 6/0 Ends: 5/18 + 7/36
SHADOW LIGHTS KOLESTON PERFECT & SHINEFINITY
Strong dimensions whilst preserving natural base
Base lights: 10/97, Blondor Accent 7/36 Shinefinity Glaze: 09/81 + 00/00 Welloxon Perfect 6%
SHADOW LIGHTS KOLESTON PERFECT
Smoky accent shades in a natural base
Base: 5/18, 2/0 Accent: 10/8 + 2/0 + 0/66
Natural does not need to mean boring; natural shades should be custom-made. They can be dialed up or down depending on the personality of the person in the chair. Natural colours are infused with exciting accents from warm amber hues to dark olive undertones and smoky lavender touches.
Blondes can have character even when moving away from desaturation. From creamy pearl, an effortless contrast between a pearlier tone with a warm amber hue, to a nude cashmere with subtle shadows. To a rich neutral base with burnt amber tones or, rich brunette with nuances of a soft cognac. A move from reddish warmer undertones, these deep cools bring mesmerising combinations to this midnight shade ranging from dark olive undertones to unexpected smoky lavender accents. With hidden undertones or alluring accent shades, even the darkest colour palette has endless personalisation opportunities.