2 mins
A MATTER OF PRINCIPLE
Discover how Fresha meets Pattern+Matter’s eco-aspirations and is helping them grow their business
Situated in Birmingham’s historic Jewellery Quarter, an 1805 Grade II listed former jewellers workshop now stands as the “spiritual home” of Pattern+Matter, eco-friendly salon and Fresha partner.
Founder Anthony Pytlinski has created a contemporary salon that respects the location’s heritage through his use of original brickwork in contrast with a neon-green distressed interior and rock music memorabilia. By focusing on sustainability and using Fresha, Pattern+Matter is on the path to success.
“Pattern+Matter opened in 2021 and I couldn’t be happier,” says Anthony. “I’m very passionate about sustainability. I feel we’ve got to look after the future, so we can’t compromise.”
Meeting Pattern+Matter’s eco-aspirations
Using sustainable organic hair care products in what Anthony describes as “an intimate setting with a personalised one-on-one hair care approach”, Pattern+Matter’s sustainability values sync perfectly with Fresha’s software offering. As the world’s #1 booking software, Fresha delivers an environmentally friendly solution that allows salons to go paperless and manage their entire business on the cloud.
“I use Fresha because it’s a 24/7 platform. When I’m asleep, Fresha is awake. Fresha works as my reception and stock manager. If somebody wants to book an appointment at 2:30am, they can. It’s very easy for clients to use. I look at my calendar to see what my week is looking like, and check stock levels to make sure we have what we need.”
Growing with Fresha
Fresha gives Anthony the freedom to focus on delivering great service by taking care of appointment reminders and marketing messages. Anthony and the team have had zero noshows since starting to use Fresha’s notification feature, which helps ensure clients are notified and never forget their appointments.
Fresha’s blast marketing tool fills unexpected appointment gaps, and promotes offers: “If I’m free or get a cancellation, I send out a blast message and that gap is filled!”, says Anthony.
Attracting new clients with reviews
When clients leave, they receive an email or text asking them to leave a review. Everybody sees these on Fresha’s website and app, on my profile on the Fresha marketplace and on Google. Reviews are great for bringing in new clients.”
Understanding business with Fresha reports
Anthony keeps track of business performance by turning to Fresha reports: “I look at our incomes weekly and monthly, and cross-reference them from the previous month to see where my business is going.” After opening immediately after the pandemic, Anthony is delighted with his success and the role Fresha is playing. “I recommend Fresha to other salons. It’s very easy for me and my clients to use. Everything you need is just a click away!”
Take care of your salon business by joining Fresha free at www.fresha.com/for-business