How to Nail Your Digital Client Journey

Signature NATURALS Collection
Clients are after hair colour that will boost

WELCOME
Letter from the Editor

DETOX ELEVATION
Try the four-step L'Oréal Professionnel Paris Metal Detox protocol in the salon, now with the new Concentrated Oil

NEWS
This month’s news round-up

HJ digital
What’s new on our website and social channels

HJ insider
We share the results from our latest survey

MASTER YOUR TRADE
Learn how to build your hairdressing business with AXA

The Dos and Don’ts of SOCIAL MEDIA
Casey Coleman’s Dos and Don’ts

Is being self-employed the future of the industry?
Two business owners discuss the future of self-employment

The perfect salon EXPERIENCE
Joe Mills shows us how to create a seriously slick studio space

How to Nail Your Digital Client Journey
Once upon a time, your client’s journey began when they walked through your doors. But thanks to technology, the salon experience now starts while your client is mid-Instagram scroll, explains Asylum Hair and Beauty

What the Pros Really Think About… Cheap Shampoo
First up in our new series – low-price shampoo (thank you TikTok!)

AW22 TREND Cheat Sheet
The trends to know for the new season ahead

TEXTURE TALKS
The importance of language when it comes to Afro hair

TURNING HEADS
New season trends and serious SOS for summer-stressed

New Possibilities
Have you ever asked yourself what if the future was the perfect combination of science and beauty? Revlon Professional® introduce a double approach in colour: where science and beauty meet

#TRENDING
How to nail copper on every client

ALL ABOUT THAT BASE
Here's HJ's rundown of haircare heroes, guaranteeing gorgeous colour application

Reviving Red
Red shades are notorious for fading fast, so here are HJ's top picks to revive your clients’ colour in the salon and at home. As Danilo Giangreco says: "It's mandatory that we recommend the right home care routine... you wouldn’t wash you Prada shirt with fairy liquid…"

POST-SUMMER GLOW UP
The ultimate guide to give your client’s their best post-summer glow up, ever

The AUTUMN INSPIRATION EVENT
Last few places left for the John Pauls Mitchell Systems event, don't miss out!

Colour NOTES
This month, Rio Agor Watts, southern technical educator at Revlon Professional talks texture, techniques and trends

#Salon22 THE PREVIEW
Everything you need to know about Salon International 2022

HEADLINE SPONSOR
Zenoti is delighted to be confirmed as the headline sponsor at Salon International 2022. We quizzed the software brand on what sets them apart from other providers

And WE’RE LIVE…
Four exciting live shows to see on Sunday at Salon International – you won’t want to miss them!

BUSINESS LIVE
A sneak peek at the hot topics that will be chatted over at our Business Live Sessions, sponsored by the NHBF

The HJ STAGE
World-leading stylists take to the stage to deliver cutting-edge education and inspiration

The Modern Barber STAGE
Cutting-edge barbers show sharp cuts, cut-throat shaves and the sickest styles

The Colour STAGE
The new look colour stage features interactive pods with start to finish colouring on display

Don't MISS OUT
Aside from the main stages, live shows and business conference, there's a whole host of other activity from exhibitor demos to live competitions

#salon22 Hot List Launches
The stands and brands to discover at this year's Salon International

BRUSH UP YOUR SALON STAFF
The NHBF break down why salon staff will benefit from learning new skills

The Kilter Klub
Taking its cue from the theatrical punk poetry of 80s subcultures, New Romantics and the nonconformist thinking of Oscar Wilde

COLLEGIATE
Reinterpreted Nineties grunge is combined with modern academia

Collection 001: EXPOSURE PART 2
Client-friendly looks that embrace the best version of their natural hair

THE FUN STARTS AFTER DARK
It’s happy hour, every hour with Vish After Dark, Vish’s latest campaign crafted to make mixing fun and stress-free

ROCOCCO PORTRAIT
Hauntingly beautiful looks that hark back to the past

A MATTER OF PRINCIPLE
Discover how Fresha meets Pattern+Matter’s eco-aspirations and is helping them grow their business

RESOLUTE
Black and white imagery highlights symmetry and geometry

What to Know Before Changing Salon Software
Not all software is created equal, and not all software is suitable for all salons

Metaverse
The Metaverse allows you to escape into a new world, one where you can be anything you want to be and where your creativity has no bounds…

PORTRAITS of PEOPLE
Capsule No.3 focuses on blondes and shows how colour changes and transforms at different times of the dayy

POP
Statement-making, explosive and hyper colourful

Trending
1 Go Hard or Go Foam Alterna Scrub-to-Foam

Think PINK
If you thought you knew RUSH, think again - an influential display of colour and creativity, this is RUSH Brighton

Adventures of a Shatush SPECIALIST
Hailing from Florence, Domenico Casella is global ambassador at Neville London and is renowned for his ‘hybrid hair’ technique

Life THROUGH A LENS
With a career spanning over 17 years, Danilo Giangreco and his team have created breath-takingly beautiful work along the way