1 mins
THE FUN STARTS AFTER DARK
It’s happy hour, every hour with Vish After Dark, Vish’s latest campaign crafted to make mixing fun and stress-free
Leave the dull shades behind and start mixing up multi-layered formulas, because it’s cocktail time in the salon. “Vish was created with the idea that we could remove the dull, cumbersome parts of mixing the perfect colour formula, freeing stylists to focus on their art without sacrificing salon profits,” explains Tim Howard, chief innovation officer at Vish and former salon owner. “So Vish has a new alter-ego with the emphasis on how fun it is to experiment; think gorgeous cocktails rather than complicated formulas. There’s nothing old-fashioned about Vish After Dark.”
Vish After Dark is super visual. Simply pour and watch the colour drop fill up to the required amount rather than watch numbers on a scale or make guesses. The user-friendly interface actively encourages experimentation, calculating the exact amounts required and then saving and storing the formula for the client’s next appointment. Consistency and profit are guaranteed.
“The free pour is over,” says Tim. “All product dispensed is accounted for at the colour bar then automatically sent to Vish Front Desk to be added to the final ticket. No more expecting your team to remember to pass on details; everything they’ve dispensed or any services or treatments they’ve added is updated at the front desk.“It stops missed services, which cost money. Think of it as an automated bar tab that generates revenue.”
Vish has doubled down on its mantra of mixing responsibly, reducing costs, and pricing for profit. “Vish knows the exact amounts used, easily separating colour and labour costs and freeing salons to adopt a variety of pricing methods including the ‘parts and labour’ model common in other industries,” adds Tim. “Isolating the variable cost of colour from the cost of the stylist’s time isn’t just more transparent for the client, it also protects and secures the salon’s profits.”
Save time for happy hour with Vish After Dark, which allows creativity while boosting profits. Serving an inspired color cocktail that everyone can enjoy - owners, stylists, and clients alike.
To find out more about Vish After Dark, visit getvish.co.uk