Why is it crucial that stylists talk to curly-haired clients about their haircare regimes?
You need to talk them through the full regime, not just how to style curls. Because if you're not cleansing properly with a curl-specific shampoo and conditioner, then no matter how good the styling products are, they won't get good results.
HJ keeps hearing that curls are a ‘trend’. But surely it’s not a trend, it’s a hair type that needs proper education…
For too long, as an industry, we’ve manipulated curls against where they naturally fall Exactly, it’s a hair type. I don’t like to use the word ‘trend’, because trends put people into boxes and now more than ever, people don't want to be in a box. Clients with curls want to have the best version of their natural hair.
And to create that, hairdressers need proper education. When people begin their career, they don't spend enough time learning how to treat curls.
For too long, as an industry, we’ve manipulated curls against where they naturally fall.
How is Davines creating informative education for the next generation of stylists?
We’re making steps to give stylists all the information they need in a more concise, more watchable, more refined format. As a starting point, we asked: “how do young people consume media?” Well, it’s not 45 minute videos shot on a blank canvas, so we deliberately steered away from that type of education.
If you could inspire a stylist who isn’t curlconfident, what would you say?
If you immerse yourself in the education, it's not scary. If you know the method, it removes the fear because there's a certain guarantee: if you follow the steps and respect the natural fall of the hair, you’re going to get great results.