Hairdressers Journal
Hairdressers Journal


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Balancing Act

Wella’s new Shinefinity

The recently launched Shinefinity by Wella Professionals has changed the game when it comes to helping your clients achieve a long-lasting colour glaze that stays true to tone. Shinefinity features innovative balanced pH technology that smooths the cuticle to provide shiny, healthy-looking hair. Shinefinity’s glaze offers zero lift and zero damage while remaining true to tone. With 32 shades available and two activator choices, Shinefinity can be used at every appointment and clients and stylist alike love the gentle formula that delivers amazing results.

Add Shinefinity to a balancing glaze for natural results 

To complement Shinefinity, Wella Professionals has launched a balancing glaze service that will allow you to offer clients a fortifying glaze treatment designed to add shine and healthy vitality to the hair. Now more than ever women are keen to achieve natural-looking hair colour results in pursuit of keeping the hair as healthy as possible and minimise the damaging effects of harsher colour treatments. As hairdressers and salon owners, we know that natural looking hair colour requires more than a simple root touch-up or highlights to achieve the desired results. By introducing Shinefinity to a balancing glaze, stylists can cater to their clients’ needs and ensure they leave the salon doors with glossy, healthy hair. 

Add a balancing glaze to your Koleston Perfect Root touch up service for rich, 100% grey coverage on the roots with multi dimensional high shine lengths and ends.

Koleston Perfect is Wella Professionals' purest permanent colour, helping stylists create bold and balanced colour with inimitable depth and shine. With a rich and varied colour palette which offers in excess of 100 shade options, it’s the perfect option for clients who require 100% grey coverage. Adding a balancing glaze to a Koleston Perfect root touch up service provides the hair with both multi dimensional reflects and strand silkiness that’s simply unmatched. 

#AmberGlow step-by-step

James Earnshaw, Wella Professionals UK & Ireland digital ambassador, recently created this gorgeously vibrant red wavy AmberGlow bob. Good news – we’ve got the details on how to replicate this look in-salon. 

Formula A

Roots: Koleston Perfect 
✔ 45g 7/43 Koleston Perfect
✔ 45ml 4% Welloxon Perfect Developer

Formula B

Ends: Shinefinity 
 ✔ 60g 07/34 Shinefinity
 ✔ 60ml Shinefinity Bowl and Brush Activator 

Step 1: Consultation

Make sure you use the Wella Professionals 3 Step consultation process to determine your clients colour vision.

Step 2: Root Application 

Mix and apply Formula A to the root area. Develop your root area for 10 mins under heat to speed up the process. 

TIP: Make sure to blend the root colour and Glaze for a seamless transition 

Step 3: Shinefinity Balancing Glaze

After your roots have developed apply formula B to the ends of the hair and develop for 20 minutes.

Step 4: Rinse and remove

Rinse the hair with Color Motion+ Shampoo and apply Color Motion+ Express Color Treatment for 30 seconds.

Step 5: Style

Apply EIMI Thermal Image for heat protection. Then create a modern wave using the ghd Classic Curl tong. Brush out to finish. 

For more on Wella Professionals #AmberGlow colour service visit education.wella.com

This article appears in the May 2022 Issue of Hairdressers Journal

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This article appears in the May 2022 Issue of Hairdressers Journal