Hairdressers Journal
Hairdressers Journal


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Fresha’s game-changing deposits feature now delivers income protection for businesses against late cancellations and no-shows

With no-shows and late cancellations costing salon businesses thousands of pounds in lost revenue, Fresha’s new deposits feature gives a new level of protection to minimise lost income, and a means of prevention that the industry has been waiting for.

Deposits – the most requested feature!

As the single most requested feature from its 60,000 partners and 200,000 hair, beauty and wellness professionals, businesses using Fresha can now collect advance deposits for appointments, with clever features that allow the deposit to be customised based on the service or the client type. Deposit payments are quickly and securely received via Fresha payments at the time of booking, meaning that Fresha partners are protected if a client cancels late or fails to show up. The deposit paid by the client is deducted from their bill following their service, and in the event of a late cancellation or no-show, the deposit is retained by the salon. Fresha CEO and co-founder William Zeqiri says: “Addressing the issue of lost revenue through no-shows and late cancellations is a priority for us at Fresha. Deposits add another vital layer of protection for our partners in addition to the existing no-show and late cancellation policy features that are already reducing revenue loss by up to 60%. Our new deposits feature protects our partners from what is a preventable loss of income.”

Fresha – 450 million appointments and growing!

As the world’s fastest growing salon software, Fresha has already processed over 450 million appointments. As a direct reflection of the move by salons to embrace and manage their businesses using technology, the new deposits feature is another step to helping salons manage appointments, market their services and protect themselves against loss from clients who don’t turn up, or cancel unreasonably late.

With new feature innovations driving growth and delivering protections for its partners, Fresha co-founder Nick Miller adds: “Fresha has already
processed millions of appointments, so reducing revenue loss from no shows and late cancellations
makes a huge difference to individual businesses, and the global industry.

Setting up deposits on Fresha couldn’t be easier. When you enable Fresha payments you can:

Driving growth

Setting up deposits on Fresha couldn’t be easier. When you enable Fresha payments you can:

• Enable deposits across your entire service menu, or apply deposits to selected services

• Decide how much to charge upfront. You can require clients to pay a partial amount or the full
price at the time of booking, with advanced options to customise the amount depending on the service

• Decide how much to charge upfront. You can require clients to pay a partial amount or the full price at the time of booking, with advanced options to customise the amount depending on the service

• Decide who pays a deposit. You may require all clients to pay upfront, or apply deposits only to certain groups, such as first-time clients.

Using Fresha to manage bookings and payments is increasing business efficiency, and making it easier for clients to book an appointment with their favourite stylist. And, with Fresha’s consumer facing website and app generating new clients and bookings online, Fresha is at the forefront of hairdressing tech, whilst appealing to how consumers want to manage their lives.

This article appears in the May 2022 Issue of Hairdressers Journal

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This article appears in the May 2022 Issue of Hairdressers Journal