Hairdressers Journal
Hairdressers Journal


Signature Style

What does success look like to you?

I recently heard a comment from Elon Musk and he said something along the lines of: “when you’re growing a businesses, don’t do it for the money because that can’t be your only mark of success.” If you’ve achieved the financial goals, then what do you do? What will be inspiring? We always said that when we work with a salon, our success has to come second. If the salon and our education is successful, then the brand will be successful.

What was your experience of working with the late Oribe Canales?

He was just so cool and current. He had such sense of personal style, he was glamorous and so handsome. He loved everything that was gold.

He knew exactly what he liked – it took me two and a half years to put together our brand book.

Oribe saw himself as an artist. I’m so sorry that he’s not here today because he would’ve been so proud.

What do you look for in a salon partner?

It doesn’t have to be the salon with the grand piano and champagne; if someone is really interested in education and leadership, and they want to take the journey towards their development, those partners become very interesting to us. Because then our education makes sense to them, they want to participate. We’re looking for like-minded partners.

We hear the phrase 'I'm just a hairdresser' a lot -what do you think about that comment?

The potential of what hairdressers can do and the impact they can have on their communities is huge. They are magicians and they have the opportunity to deliver an experience for their clients. If you look at retail trends, now a trip to the grocery store or your favourite restaurant, wine bar or vintage clothing store, is an experience. That’s an opportunity that salons need to take, experiences is where the future lies.

This article appears in the May 2022 Issue of Hairdressers Journal

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This article appears in the May 2022 Issue of Hairdressers Journal