"THE [PEOPLE] CAMPAIGN IS A REFLECTION OF OUR CURRENT MOMENT. HAVING SPENT MORE OF OUR TIME AT HOME LAST YEAR THAN EVER BEFORE, THE NEED FOR PHYSICAL CONNECTION WITH PEOPLE (NOT JUST DIGITALLY) IS WHAT EVERYONE IS CRAVING – THE CAMPAIGN SET BECAME A SCENE OF YOUNG FRIENDS HAVING FUN, LAUGHING AND BEING PLAYFUL."