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WELCOME

You can’t help but feel warm and fuzzy when you look at this month’s cover! This year’s Hair the Love campaign from L’Oréal Professional Products is an absolute corker. Bringing together nine ‘power couples’, made up of an industry pro and their famous client, it beautifully illustrates the unique relationship between hairdresser and client. HJ was lucky enough to see the ‘In the Hands of a Pro’ shoot take place and hear first-hand the conversations between the couples. Yes, they’re all well-known faces but aren’t the same comments heard up and down our high streets? “Sitting in the chair is like therapy, “there’s nothing like leaving the salon with perfect hair” and “hairdressers change people’s lives” – all these phrases can be applied to so many client / hairdresser relationships, not just famous ones. And if now isn’t the time to #HAIRTHELOVE2022, well I don’t know when is!

And because your clients trust your expertise and your magic hands, who better to get them out of their comfort zone with Colour of the Year Very Peri (read our tips on page 23), excite them with extensions (read why it’s such a boost to business on page 31) and advise them on curl patterns and what products will nourish and enhance textured hair? Speaking of which, see the Afro education Blue Tit are implementing with their Diversity Roadmap on page 19, as the industry continues to make steps towards inclusivity. Is your salon doing the same?

I’ll leave you with a reminder that the entries for the British Hairdressing Business Awards are now open – is this the year your business wins an accolade? Go on, you and your team deserve it…

HAIR: ERROL DOUGLAS MBE AT ERROL DOUGLAS LONDON
MAKE-UP: LAN NGUYEN GREALIS
STYLING: LETICIA DARE
PHOTOGRAPHY: RICHARD MILES
This article appears in February 2022

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This article appears in...
February 2022
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WELCOME
Editor's letter
STYLING ICON
The cult classic ghd original styler that launched good hair days back in 2001 is revamped and better than ever, joining ghd's core range to complete the perfect retail opportunity for your salon
NEWS
This month’s news roundup
Digital
What’s new on our website and social channels
Insider
How did your business compare this month to last?
Is your salon NEURODIVERSE?
Learn how it can attract talent to your salon
Should a second salon look the same as the first?
Should a second salon match the first?
Big Steps
Blue Tit share tips for being hair inclusive
DENMAN stage star
Meet Denman Stage Star winner James Forte
DISCOVER THE ORIGINAL BIOMIMETIC HAIR TREATMENT FROM ASP
ASP VITAPLEX Biomimetic Hair Treatment replicates and rebuilds the natural structure of hair – and is set to be a game-changer in your salon
VERY PERI
Experiment with Pantone’s colour of 2022
IN THE HANDS OF A PRO
The Hair the Love campaign celebrates the hairdresser and client relationship
ADDED VALUE
How extensions can boost business
Colour NOTES
Safy B shares her tips for experimenting with colour
REDEFINE YOUR CLIENTS’ CURL PERSONALITY
It’s time to rethink textured haircare from the roots with Revlon Professional’s RE/START CURLS range
CURL The Definitive Guide to PATTERNS
Your guide to textured hair
The Curly Kit
The latest products on the block created just for curls
Hedonistic
Errol Douglas’ collection is pure, artful, hedonistic portraiture on a backdrop of scarlet and blue
ME
Hooker & Young’s collection showcases their undeniable passion for British Hairdressing on a range of diverse models
ARKIVE
A collection of images inspired by the archived work of Adam Reed, taking reference from his own career spanning 35 years
Nuances
Stunning black and white shots highlight picture perfect hair
VOICES
The Voices campaign was created to uplift contemporary women and provide them with a platform to share their unique stories and beliefs
Feel the INNOlove
Bursting with colour and confidence, the collection explores the concepts of selflove and authentic living
Trending
The newest launches to know
WELCOME TO THE CLUB
Step inside West and Hunter’s salon
THE DISCONNECTED PIXIE
Brandon Messinger’s creative pixie cut
Adventures of an Ambassador
Carolyn Newman offers her careers insight
Life Through a Lens
Jim Shaw shares his favourite career-spanning images
Looking for back issues?
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