Hairdressers Journal
Hairdressers Journal


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STYLING ICON

NEW AND IMPROVED GHD ORIGINAL STYLER

“The ghd original story started back in 2001 and the classic styler has been loved by both the consumer and professional ever since," says Igor Rago, ghd Italy art director. "Now with a 21st century upgrade and equipped with single-zone technology, ghd original is the perfect tool for those starting out on their ghd journey and wanting to create beautiful, simple styles with shine and smoothness.”

ghd Original Styler

2 GHD GOLD STYLER

Featuring dual-zone technology and advanced heat sensors on each styling plate, the ghd gold styler offers the optimum styling temperature of 185°C that doesn’t compromise on hair health or style. Measuring the temperature 200 times a second, the hair glides through the rounded barrel, making it versatile for any style you desire be it loose waves, bouncy curls or sleek styles with a 25-second heat-up time.

“WHAT I LOVE MOST ABOUT GHD PLATINUM+ IS THE SMART TECHNOLOGY THAT ADAPTS TO EVERY INDIVIDUAL’S HAIR NEEDS. NO MATTER WHETHER A CLIENT HAS SUPER THICK OR INCREDIBLY FINE HAIR, THE PLATINUM+ PROVIDES A CONSISTENT RESULT AND A BEAUTIFULLY SMOOTH FINISH ON ALL HAIR TYPES.”

3 GHDPLATINUM+ STYLER

ghd platinum+ is the brand's best-in-class smart straightener that predicts the hair’s needs. Featuring ground-breaking ultra-zone predictive technology, ghd platinum+ responds to hair thickness and the way that you style, controlling heat more effectively on the plates and predicting your client’s personal hair needs. Infinity sensors monitor the heat 250 times per second, to always maintain the safer-for-hair temperature of 185°C. No matter what your hair type or styling technique, ghd platinum+ will ensure ultimate results for hair that is 70% stronger*, 20% shinier** and all with 2x more colour protection.*

*vs a styler working at 230 °C **vs naturally dried hair

To discover ghd stylers and become a stockist, contact your local ghd business development manager or call 01924 423400

This article appears in the February 2022 Issue of Hairdressers Journal

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This article appears in the February 2022 Issue of Hairdressers Journal