Insider
HJ shares the results from its exclusive survey revealing how winter is shaping up for your salon, plus the biggest issues facing your business now
55% OVER HALF OF YOU SAID THAT 10-20% OF YOUR BOOKINGS WERE CANCELLED DUE TO COVID-19 IN DECEMBER 2021
Are you clients concerned about Omicron?
Tell us more… “A lot of clients are concerned, but most just think it’s another variant and we’ll just have to live with it”
SASSOON
61%
OF YOU SAID THAT YOUR SOCIAL FOLLOWING HADN’T GROWN IN THE LAST MONTH
HOOKER & YOUNG
Most popular colour service in December 2021?
1...................Root touch up
2.......................... Highlights
3.......................... Balayage
4................... Global colour
REVLON PROFESSIONAL
TRACEY DEVINE SMITH
79%
OF YOU USE FACEBOOK TO MARKET YOUR SALON
JOICO
How were the majority of appointments booked in December 2021?
1........Phone
2........Face to face / in salon
3........Salon software app
4........Social media
5........Website
6........Emails
METHODOLOGY: Insider is compiled from a monthly survey of HJ readers. The people who participated represent a cross-section of the industry and were polled by email regarding their business. The figures given represent the average score for each answer.