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Insider

HJ shares the results from its exclusive survey revealing how winter is shaping up for your salon, plus the biggest issues facing your business now

55% OVER HALF OF YOU SAID THAT 10-20% OF YOUR BOOKINGS WERE CANCELLED DUE TO COVID-19 IN DECEMBER 2021

Are you clients concerned about Omicron?

Tell us more… “A lot of clients are concerned, but most just think it’s another variant and we’ll just have to live with it”

SASSOON

61% OF YOU SAID THAT YOUR SOCIAL FOLLOWING HADN’T GROWN IN THE LAST MONTH

HOOKER & YOUNG

Most popular colour service in December 2021?

1...................Root touch up

2.......................... Highlights

3.......................... Balayage

4................... Global colour

REVLON PROFESSIONAL
TRACEY DEVINE SMITH

79% OF YOU USE FACEBOOK TO MARKET YOUR SALON

JOICO

How were the majority of appointments booked in December 2021?

1........Phone

2........Face to face / in salon

3........Salon software app

4........Social media

5........Website 

6........Emails

METHODOLOGY: Insider is compiled from a monthly survey of HJ readers. The people who participated represent a cross-section of the industry and were polled by email regarding their business. The figures given represent the average score for each answer.
This article appears in February 2022

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This article appears in...
February 2022
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