VERY PERI

It’s Pantone’s Colour of the Year and big news for 2022. Here’s some inspiration on how to use Very Peri on your clients

SAFY BURTON

“AS THIS SHADE HAS VIOLET-RED BLUE UNDERTONES IT DOES WORK WELL ON MOST COMPLEXIONS. FOR THOSE WITH DARKER HAIR, EXPERIMENT WITH THIS SHADE THROUGH FLASHES IN THE HAIR AND FACE FRAMING HIGHLIGHTS.”

SUZIE MCGILL FOR SCHWARZKOPF UK, RAINBOW ROOM INTERNATIONAL

“Very Peri is one of the warmest shades of blue hues and can be perfectly personalised to each individual, for instance: brunettes can add Very Peri highlights throughout hair to add texture and depth to the latte shade, or the hue can be applied all over for a unique pastel look.”

“THE KEY TO CREATING THIS LOOK IS TO PRE-TONE ANY WARMTH OUT OF THE HAIR FIRST. WORKING ON A CLEAN WHITE BASE WILL ENSURE YOU GET THE TRUEST VIOLET TONE YOU CAN, AS VIOLET TONES WILL GET EASILY SWALLOWED UP BY ANY WARMTH THAT IS LEFT IN THE HAIR.”

JAMES EARNSHAW, WELLA DIGITAL AMBASSADOR

THE FORMULA

Recreate the look with James Earnshaw’s Very Peri formula…

• Lift hair using Wella Blondor Soft Blonde Cream + 4%
• Gloss using Wella Color Touch 15g 10/6 + 15g 9/86 + 5g 0/68 1.9%
• Finish with Wella Perfecton 20ml /6 + 5ml /8 + 200ml water

"THIS PARTICULAR TREND IS ONE THAT NEVER DATES – STRONG LINES OF THE HAIRCUT WITH THE BOLD COLOUR PANELLING GIVE A VERY STRONG LOOK. VERY PERI CAN BE DILUTED TO WORK ON ANY AGE GROUP, OR BE MADE SOFTER AND MORE COMMERCIAL.”

ASP

“I THINK BY SUMMER 2022 WE WILL SEE CLIENTS STARTING TO PLAY WITH TONES LIKE THIS. THIS IS SIMILAR TO HOW WE SAW THE REBEL STREAK WITH APRICOT TONES POPPING JUST AROUND THE FACE - THIS WILL BE A GREAT WAY TO INTRODUCE CLIENTS TO THE NEW COLOUR OF THE YEAR.”

@ANNAGRACE_20 @ANNSCORNERLOUNGE FOR DIRECTIONS

@anngrace_20 used Directions Wisteria on the lengths and blended Violet on the root. A tip for creating successful looks with Wisteria is to ensure the hair is a level 10 with no brassy tones, otherwise Wisteria will only tone away any yellow left after bleaching.

“Very Peri is a beautiful periwinkle blue with a violet-red undertone. Unfortunately, this means that the colour is neither warm nor cool and can make it tricky to replicate. My advice is to use clear as the base of your formula, and I like to add in pastel blue, pastel violet, and a small amount of pink to create this stunning colour. To get an idea of what your final colour result will look like, test it on a white sheet of paper and then adjust your formula as needed.”

REVLON PROFESSIONAL

“Make sure you have the correct undertone depending on the result you want to achieve,” recommends Niamh Hayden, Matrix artist ambassador. “Swatch the shades on a white piece of paper before you start especially if using a variety of shades so you can see what ones pop or work alongside each other to give you that extra dimension between shades.”