Hairdressers Journal
Hairdressers Journal


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DISCOVER THE ORIGINAL BIOMIMETIC HAIR TREATMENT FROM ASP

Global haircare brand, ASP Expert Haircare, is pushing the boundaries of damage protection with their VITAPLEX Biomimetic Hair Treatment, which can be used as a stand alone treatment to repair damaged hair or included as part of a chemical service to protect and repair hair.

The revolutionary 3-part system allows you to lighten and colour without compromising the integrity of hair’s natural structure. VITAPLEX protects the hair during the chemical process, minimising breakage, reducing cuticle damage and improving elasticity.

Did you know? There is home aftercare available in the range too which includes Shampoo, Conditioner and the Vitaplex part 3 Bond Preserver.

VITAPLEX PART 1 BOND PROTECTOR 300ML

Key features:

• A pH buffered additive for inclusion in the colour, lightening or bleach mix

• Fully compatible with all professional colour systems

• Protects the hair’s inner and outer structure from damage and breakage during the colouring or lightening process

• Advanced technology promotes the use of oxygen in a very precise way, for better lift and more intense colour results without the need for higher strength developers or any change in development time

VITAPLEX PART 2 BOND RECONSTRUCTOR 275ML

Key features:

•A unique, Biomimetic strengthening treatment for application after the colouring, lightening or bleaching service

• RAV19 Complex reconstructs the damaged areas of the keratin structure by replicating and replacing, in exact sequence and quantity, the 19 amino acids that can be destroyed during chemical services

• Combined with highly specialised conditioning ingredients, the hair is left significantly stronger and healthier with restored suppleness

VITAPLEX PART 3 BOND PRESERVER 200ML

Key features:

•A take home strengthening treatment for maintaining hair condition after Parts 01 and 02

• Maintains the significantly improved health, strength and condition of hair

• Includes RAV19 Complex to reinforce the action of PART 02 and cationic molecules that protect the cuticle from mechanical damage

Find stockists at asphair.com/tradelocator or buy direct from asphair.com For more information visit asphair.com/ vitaplex/

This article appears in the February 2022 Issue of Hairdressers Journal

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This article appears in the February 2022 Issue of Hairdressers Journal