Hairdressers Journal
Hairdressers Journal


Back with a bang!

Not only did Artero showcase its wide array of salon tools but hosted a live stage packed with showcases which even saw an appearance from Mr. World himself.

Crazy Color
Almost impossible to miss with it's vibrant colour scheme, the Crazy Color stand saw appearances from the likes of ambassador Sophia Hilton during the event.

ghd pulled out all of the stops with its extensive range of products and countless live demonstrations, drawing in large crowds consistently over the course of the three days.

Dowa International
Boasting an impessive range of brands in its roster – including Passion – there was no shortage of choice at the Dowa International stand.

Salon Supplies
Housed in a beautiful wooden stand, Salon Supplies displayed its impressive array of salon furniture with a subtle style that we loved at this year's Salon International.

Denman International
Denman got extra creative this year with an artist on their stand who created a painting of Salon International using colouring brushes.

The team behind VTCT were at-hand for this year's event to provide taster sessions of the qualifications they offer to those in the industry looking to improve themselves.

Sleek and stylish as ever, the Dyson stand also boasted a cool mirror cabinet display which made it stand out from the crowd and caught a lot of attention this year.

Ga.Ma IQ at Salons Direct
The latest, innovative lightweight hairdryer from Ga.Ma (only 294g) was definitely the stand-out star at Salon Direct's stand this year.

Manic Panic
Offering live hair colouring with bright, vibrant tones, it was hard to walk past the Manic Panic stand without getting drawn into what was going on at this year's event.

Software providers Booksy's stand was the place to be if you wanted to catch unmissable haircut demonstrations and learn about its inventive booking systems.

With an impressive rotating cast of ambassadors demoing barber techniques with its champion products, the Andis stand was particularly action-packed this year.

Schwarzkopf Professional
Always busy, the brand's stand saw a number of showcases from big names such as Rick Roberts and was found next to the exclusive #BHA21 Gallery.

Directions Hair Colour
With a huge wall showing off its 46 vibrant colour choices and a live performance from singer Jazz Mino, Directions definitely stood out!

Barbers Warehouse
A fun and diverse range of barbering chairs and equipment were what drew a majority of interested visitors to the Barbers Warehouse section on the show floor.

Sassoon Academy
Visitors had the opportunity to learn from the best with Sassoon, who exhibited its stand-out products and a number of cutting techniques through demonstrations.

On-hand to chat about what they can offer to your salon to help it run smoother, the Phorest Software stand was a place to chat at Salon International this year.

The Electric team were posted up at Salon International with an attention-grabbing space which featured Mark Woolley's very own Land Rover and a juice bar.

A key highlight from the Procare stand this year was the focus on its latest 24*7 Automatic hair foil dispenser, perfect for stylists who prefer to tear foil by hand when in the salon.

Zen Hair
With a gorgeous stand that used decorative ivy, Zen Hair was an unmissable stop if you wanted to know more about luxury hair extenstions at this year's event.

Pulling in some big crowds, the Wahl section boasted a huge performance space hosted by Simon Shaw and held the Wahl British Barber/Barbershop of the Year competition.

Great Lengths
If you were lucky enough to drop into the Great Lengths stand, there's a good chance you would have caught one of its incredibly educational extensions demonstrations.

Diva Pro Styling
With avant-garde hairdresser Emmanuel Esteban on-hand to chat, Diva Pro Styling put its latest range front and centre with live demonstrations for this year's appearance.


This article appears in the November 2021 Issue of Hairdressers Journal

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This article appears in the November 2021 Issue of Hairdressers Journal