Hairdressers Journal
Hairdressers Journal


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GO GREY

With more and more women and men embracing their greys, Wella Professionals NEW True Grey service helps your clients enhance and celebrate grey hair, while keeping them coming back to the salon.

What is the Silver Glow Service?

Wella Professionals True Grey helps your clients embrace their grey while keeping them in the chair. The in-salon toning treatment helps to revitalise your client’s natural grey, neutralising yellow tones that can appear in white hair and adding brilliance and dimension to grey tones. It’s your client’s hair, but better.

True Grey, True Results

To support these people on this journey, Wella Professionals invited those who began their journey to growing out their grey to try the innovative new treatment at the Wella Studio in London. And here are the results…

After

“My base looks richer, my grey is more vibrant and the shine and condition is amazing. The two contrasts now really come together.” San, 49

After

“My hair looks a lot brighter than it did and it doesn’t feel like it has been coloured – it’s something I would really recommend.” Lisa, 46

What Hairdressers Think Of True Grey

“True Grey is an incredible innovation from Wella Professionals that is on trend and perfect for enhancing naturally grey hair. The quick, no fuss in-salon treatment adds depth, contour, shine and tone enhancement to all levels of naturally grey hair with no commitment. A must have for every forward-thinking and innovative salon.”

“True Grey is the perfect solution to keep those clients coming back to your chair. As these clients have stopped colouring their hair, it's the perfect solution to upgrading their simple cut and blow-dry to a personalised silver glow treatment, which is fantastic for them as they can celebrate their grey hair.”

PRODUCT: TRUE GREY BY WELLA PROFESSIONALS

CREDIT: ANTONELLA PASTORE, SARAH JANE COLLUM, SUZANNE ALPHONSE, KELLY LAURIE, CLAIRE HUNTER

Your Grey, Your Way

With a range of True Grey toners, there’s a shade for every grey. From Pearl Mist (a violet grey) and Graphite Shimmer (a neutral grey) to Steel Glow (a blue grey), you can help your client embrace their grey at its best. There are multiple application methods to create a bespoke result for your client, no matter their shade or amount of grey.

Express Silver Glow

Full head application to add silver hues, neutralise yellowness and improve hair texture.

Partial Application

To enhance the shape of a haircut by adding natural looking dimension to specific areas.

Silver Glow

Revitalise naturally grey hair. Add shine and create an overall silver finish, while softly reducing unwanted yellowness.

Find out more at wella.com @WellaHairUKI #WellaColour #MakeChange education.wella.com

This article appears in the November 2021 Issue of Hairdressers Journal

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COPIED
This article appears in the November 2021 Issue of Hairdressers Journal