Hairdressers Journal
Hairdressers Journal


Adventures of a Hair YouTuber

What was your journey into the industry?

Following a career as an international golfer, I fell into hairdressing and knew I had found a true passion. After my training, I worked with one of the largest UK salon groups, honing my skills and developing my knowledge. I quickly rose through the ranks, started working on shows and presenting educational seminars, which was incredible.

How did a background in international golf shape your hairdressing career?

It proved hard work pays off, gave me a strong work ethic and made me realise if you fully dedicate yourself to something you can succeed.

What drew you to creating a YouTube account centered on hair?

I started my YouTube channel because Instagram reduced the length of videos you could share to one minute and I was filming longer tutorials, which I personally believe is of much higher value. Short clips of brief tips and tricks definitely have an audience and they can be very successful on platforms such as TikTok and Instagram, but for me it was about giving a deeper understanding through in-depth educational videos.

What advice would you give to those starting a hair channel on YouTube?

Start on your mobile phone, buy yourself a lavalier microphone and tripod – then just do it! There is no time like now to get started and the rewards can be enormous.

What does being part of the JOICO European Colour Design Team mean to you?

It allows me to work with people who see, appreciate and share my vision for digital content creation. I hope to help create the best digital artists on the planet. There are so many people and brands trying to find their feet in this relatively new space, and by collaborating with JOICO I think we could be at the forefront of this new era.


Moved to London and began working with leading hairdressers in the industry


Worked with the RUSH Artistic Team, forming bonds with Andy Heasman and Chris Williams


Began working as an educator under the wing of mentor Adam Browne and others


Started his YouTube channel ‘The Life Of Hair’, which James cites as his proudest achievement to date.

This article appears in the November 2021 Issue of Hairdressers Journal

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This article appears in the November 2021 Issue of Hairdressers Journal