1 mins
ONE SHOOT, EIGHT HAIRSTYLISTS, AND OVER 60 YEARS OF INNOVATION
HJ joined BaByliss PRO behind the scenes of their latest collection, with their boldest brief yet. Eight stylists, each with their own very different signature styles and techniques, were tasked with creating something that is truly and uniquely them. In a time where individuality is everything, it’s more important than ever to have the right tools by our side that can help us do just about anything…
Here the stylists get real about the inspiration behind their looks!
“ Innovating can be about reinventing a classic. The Shag is a classic style, but we’re adding more texture and embracing natural textures, which makes it feel relevant and exciting.”
@samburnetthair
“My inspiration was late 80s and early 90s new jack swing. This cut was popular at that time, thanks to Tupac Shakur who wore it in the film Juice. It's sharp, creative and fun.”
@tariqhowes
“This isn't a traditional barbering look, it's something that softens the definition between masculine and feminine. There’s no harsh fades, just soft, natural edges.”
@cutthroatpete
“I really like the idea of creating something structured but with texture. The hair sculpted around the face is my little nod to the 90s trend."
@hairbymichellesultan
Turn the page to see the collection in all its glory!
"It isn’t any secret that I’m obsessed with auburn curly hair and I love embracing natural texture, but using my knowledge to enhance it making the hair look the best it possibly can. Think airy, bouncy, ethereal, auburn curly hair and you’ve nailed my signature style.”
@kycutwilson
“My references are strong cuts from the 70s, as well as modern campaigns from Gucci, Prada and Versace. They're all embracing the ‘Mod’ vibe which is tipped to be the next big trend.”
@matthew_sutcliffe_tint
“Over the summer I came across an interior design shop where I found loads of gorgeous hair accessories. I wanted to create a look that was fun and playful, and created a stronger shape on this cool girl texture.”
@harriet_stokes
“The beauty of natural texture was my inspiration. It’s all about embracing and refining coily hair to elevate and reclaim its beauty. It’s time to bring the hair that nature gave you centre stage – and front cover!”
@richardphillipart