Hairdressers Journal
Hairdressers Journal


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GO FOR GLOSS

ALFAPARF MILANO has launched Color Wear Gloss Toners, a new evolution of gloss toner. The new line of arginine-based liquid toners has been developed especially for blonde services to illuminate your client’s colour.

If going blonde is your clients’ greatest desire, let them experience it at its best. The Color Wear Gloss Toners provide the ultimate toning experience. Even the most advanced blonde colour is enhanced to the maximum for a truly multi-dimensional colour.

COLOR WEAR GLOSS TONERS ALLOW HAIRSTYLISTS TO SENSITIVELY GUIDE ALL THEIR CLIENTS THROUGH THEIR BLONDING EXPERIENCE, WITHOUT COMPROMISING ON PERFORMANCE

The vegan formula of the gloss toners is developed with patentedarginine technology. Arginine is a natural amino acid that can replace the most common chemical alkalising agents and is very similar to hair, being present in its protein structure. The formula is enriched with an active ingredient made from apple vinegar with restructuring properties to repair the hair fibre after chemical processes or thermal stress. It also reduces PH and closes cuticles to increase shine and is free from ammonia, MEA, silicones and resorcinol. The conditioning complex has an antistatic effect, leaving the hair smooth and soft.

There are 22 shades that can be customised to meet all the needs of any client’s blonding experience.

Whether it’s a colour refresh, colour blending, multi-dimensional blonde or a pure tone, Color Wear Gloss Toners offer endless colour combinations, shine and illumination.

Easy and quick to use, Color Wear Gloss Toners allow stylists to sensitively guide clients through their blonding experience, without compromising on performance.

The liquid texture of the blend makes for easy application with both brush and bottle to dry hair and wet hair.

Maximum Performance:

• A shine increase of up to 103%, measured on moving hair
• Hair is up to 13% more elastic after just one application
• Hair is up to three times easier to manage after just one application
• Colour maintained up to 90% after 12 washes

To find out more visit www.alfaparfmilano.com

This article appears in the October 2021 Issue of Hairdressers Journal

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This article appears in the October 2021 Issue of Hairdressers Journal