GET SAVVY ON sustainability

Sustainability in the salon has never been more important. Taking positive steps towards being more eco-friendly will help you do your bit for the planet and will attract clients to your salon who align with your sustainable values. L’Oréal Professional Products division has a number of initiatives to help you make a difference to the planet.

The L’Oréal Salon Emotion Sustainability Savvy Series is here to help you upskill in sustainable practices. The team will help equip and empower you and your salon team to make more sustainable choices, whilst having the power to influence client choices. The L’Oréal Salon Emotion program takes a 360-degree approach to sustainability. It covers water, waste, energy, carbon emissions, salon furniture and much more.

L’Oréal Salon Emotion is hosting exclusive Sustainability Savvy Salon Emotion Talks.

The first one featured its partnership with Green Salon Collective, a progressive company that enables salons to recycle the previously unrecyclable.

More L’Oréal Salon Emotion Sustainability Savvy Talks will be coming soon.

L’Oréal Professional Products (including L’Oréal Professionnel Paris, Redken, Kérastase, Pureology, Matrix, Shu Uemura, Biolage and Pulp Riot), is part of the L’Oréal Group, which has made a number of commitments to sustainability.

In 2020 L’Oréal launched its L’Oréal For The Future Program, announcing bold sustainability targets for 2030, which all brands will play a part in, including ambitions such as by 2025, 100% of L’Oréal plastic packaging will be refillable, rechargeable, recyclable or compostable and by 2025 all L’Oréal sites will have achieved carbon neutrality.** In fact, 73%* of L’Oréal Professional Products brands are already made in carbon neutral plants. In 2020, the L’Oréal Group also unveiled at the Consumer Electronics Show an exciting ‘L’Oréal Water Saver’ –a device that is designed to reduce water use by 80% in salons at the backwash.

Check out L’Oréal Salon Emotion Sustainability Savvy on Access – uk.lorealaccess.com

This article appears in the April 2021 Issue of Hairdressers Journal

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