20 YEARS OF GOOD HAIR DAYS | Pocketmags.com

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20 YEARS OF GOOD HAIR DAYS

Discover the ghd limited edition couture collection, created to celebrate ghd’s 20th anniversary. Plus, why the pros love the electrical brand so much

Life-changing technology, iconic design, catwalk hairstyles and professional expertise – it’s been an amazing 20 years of good hair days for ghd.

Developed by top scientists in R&D laboratories in Cambridge, ghd is all about innovative technology and beautiful design. It’s no surprise then that they have become an essential part of the daily lives of both hair stylists and clients around the world.

Adored by hair professionals, ghd tools are the go-to backstage tools at fashion weeks. They’ve brought the hair trends to life at D&G, Dior and Prada (to name just a few!) season after season.

And your clients love ghd too.The brand has won over 300 awards for its ground-breaking tools which deliver serious results without ever compromising the health of the hair. To say they’re a trusted and loved brand is an understatement – ghd sells two million stylers every year and five iconic ghd products are sold every minute globally! Now, the cult British brand is launching its exclusive limited-edition couture collection to celebrate its anniversary... 

RRP £199
With a luxury chrome heat-resistant bag and featuring ground-breaking ultra-zone® technology, this styler responds to personal hair needs to give 70% stronger hair*, 2x more colour protection** 
and 20% more shine.*** 

*Reduced breakage vs. a styler working at 230°C. **2x less colour fade vs. a styler working at 230°C. ***Proven to deliver more shine vs. naturally dried hair.

RRP £174
For ultra-powerful drying and styling results with 30% more shine,† the ghd helios™ hair dryer with unique Aeroprecis™ technology and bespoke contoured nozzle is the go-to solution. 

† vs. naturally dried hair

RRP £159
With a luxury chrome heat-resistant bag, the iconic ghd gold® styler features dual-zone technology for premium performance. It delivers sleek, smooth and healthier-looking hair.†† 

†† In a test of 128 consumers, significantly more consumers agreed that ghd gold was better than ghd V hair straightener for leaving hair sleeker, smoother, shinier and healthier-looking. 

STYLE GIFT SET RRP £30
The exclusive 20th anniversary chrome washbag comes with must-have styling accessories – the mini paddle brush, travel-sized bodyguard heat protect spray and two good hair day silver clips. 

This article appears in April 2021

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April 2021
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