Hairdressers Journal
Hairdressers Journal


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FRENCH BALAYAGE

Born in Paris, balayage is now much more than a trend for many – it is a lifestyle choice. With both loyal and new clients alike eager to sit in your chair when you reopen to refresh their colour, now is the time to explain how you can make their natural and subtle balayage dreams come true.

The original technique was never intended as an annual trip to the salon – it was a journey and one that a client can only embark on with a hairdressing professional.

The L’Oréal Professionnel Paris French Balayage epitomises what balayage was always intended to be. It requires regular appointments to maintain the perfect shade, tone and seamless blend from season to season. Balayage is not the nemesis. Instead, it should be a business and loyalty driver – if you are promoting it in the right way to your clients. Plus, balayage is a technique that requires your professional hands to bring it to life with the artistry of freehand painting and colour placement perfection.

L’Oréal Professionnel Paris helps you make the most of your client’s obsession with balayage by giving them a hair journey over a number of appointments alongside exciting new products that will help you to achieve an even more seamless result!

Our secret to welcoming your clients back into your chair with a natural-looking French Balayage result is a two-step technique featuring the new L’Oréal Professionnel Paris Clay Powder.

Lighten with L’Oréal Professionnel Paris Blond Studio using the new L’Oréal Professionnel Paris Clay Powder

The acidic-based technology delivers hair radiance and closes the cuticle of the hair post lightening. Plus, the gelcream texture provides up to +30% more conditioned hair.*

The new L’Oréal Professionnel Paris Clay Powder has been designed to help you achieve this soft and natural French Balayage technique.

Lightening up to 7 levels, with a controlled steady level of lift, the Clay provides you with a tool to give your clients a subtle result and something that is predictable. Therefore, you can feel confident about satisfying your client’s balayage desires, with no unexpected surprises!

With a 19% clay formula, this new addition to the Blond Studio family provides a stretchy, stay put texture, allowing for easy application with little drop or transfer. At a time when a client’s luscious locks may be slightly longer than usual, this tool can really help to keep your balayage application clean and professional. And what’s even better – this formula is ammonia-free, making it the perfect recruitment tool for those damage-conscious clients who are looking for a subtle change.

It’s time to take this two-step technique and transform it into a bespoke four-step balayage journey. During your client’s first appointment, consult with them and outline their bespoke balayage plan, discussing the benefits of embarking on this hair journey to maintain the elegance of their balayage à la Française.

THE ART OF CONSULTATION AND THE FRENCH  BALAYAGE APPROACH 
This appointment is about discussing the client’s aspirations and setting out the French Balayage journey you will be taking them on so your client is ready to book appointments 2 and 3. This is the longest appointment where you will create the initial French Balayage look.

BLEND AND TONE
French Balayage is all about a polished perfection and maintenance – not stretching out appointments. All colour needs a tonal refresh to keep it looking fresh and healthy-looking.

REFINE AND CONTOUR
In line with the seasons, have the client return for bespoke French Balayage contouring, either lightening or deepening the French Balayage look to lift for spring/summer or enrich for autumn/winter. Remind your client their balayage will need refining at all times of the year.

WHAT NEXT?
Go back to the beginning again. Maintenance is a continuous journey so take your client with you by showing them how the service will keep their hair looking beautifully natural.

For more information about the French Balayage service go to lorealprofessionnel.co.uk

This article appears in the April 2021 Issue of Hairdressers Journal

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COPIED
This article appears in the April 2021 Issue of Hairdressers Journal