Retail Success IN AND OUT OF LOCKDOWN

Wella Professionals has created simple guides for setting up an online shop that will continue to generate revenue for your business during lockdown and beyond

Creating an e-shop to sell your professional take-home products online, such as the must-have Wella Professionals Color Fresh Masks, is a fantastic way to boost your salon revenue in and out of lockdown.

An e-shop makes purchasing convenient for your existing clients at anytime and anywhere. It will also attract new customers looking for premium hair care products on social media and online.

It’s simpler than you might think to create an online retail shop to sell your best-selling professional products to clients even when your doors are closed.

Step 1: Go to the Shopify website – shopify.com 
Step 2: Click on ‘Start Free Trial’ 
Step 3: Enter details 
Step 4: Choose the options that best describe your business in the ‘tell us about yourself’ section 
Step 5: Enter your address and other details.

Once you’ve set up a Shopify account you can connect it to your existing salon website. Even if you don’t have an existing website, you can buy one and connect it to your Shopify account so you can retail products to clients outside of working hours.

Every successful online shop has a design and functionality that is really easy to use. Shopify allows you to choose a free design template or theme so you can make it fit your brand’s style while making it simple for your clients to buy your professional products.

This is arguably the most crucial  step when creating an e-shop as it means you can generate money from your clients all day and all night. Shopify comes with its own payment service provider called Shopify Payments or you can choose to add your own. It is critical to test payments thoroughly before releasing it to the public. You can test using Shopify test transaction cards. It is also advisable to test with real cards and other payment methods such as PayPal or Apple Pay, if you already have them configured, to ensure everything works.

If you want to give your clients and online customers the opportunity to pay by PayPal, you will need a PayPal account associated with the email you used to set-up the Shopify store. If you don’t have a PayPal business account with the email address you used to set up your store, you can add your email address to an existing PayPal account.

Color Fresh Masks are the ideal online purchase for clients in and out of lockdown. The masks are designed for weekly use and contain nourishing ingredients that will keep your client’s hair healthy. The masks are also perfect for clients who want to experiment with temporary colour in either a natural or bold shade between hair appointments or while waiting for your salon to reopen.

You can use your social media accounts to inspire your clients to test out the Color Fresh Masks at-home and offer to deliver the masks directly to their front door or post the masks out yourself.

Advise clients who are shopping online to wear an old t-shirt when applying the Color Fresh Masks at home as the mask could stain their clothing. The masks are easy to apply at-home but require professional advice so you could set-up virtual consultations for clients before or after purchase.

Once your e-shop is ready, you can learn how to advertise your products through your official social channels – Instagram and Facebook. This means you will be giving your clients multiple ways to purchase professional products from you, such as the Color Fresh Masks, even when your salon is closed.

Go to education.wella.com to take part in the ‘Create an e-shop with Shopify’ online seminar