REGENERATIVE CARE

The new EXO-GROW Collection fosters client loyalty by offering your clients customised services to tackling hair loss

Luxury is in the detail, and we’ve seen time and time again that bespoke, customised services keep clients loyal. In this economic climate, clients are looking for tangible results from their haircare and, for those who are experiencing hair loss or thinning, this is even more crucial. Give them an in-salon service and retail offering that shows proven results – and they will be yours for life.

The EXO-GROW Collection™ is a line of haircare products made by skin rejuvenation specialists Dp Dermaceuticals, that use exosome technology to regenerate hair follicles, stimulate growth and restore scalp health. It offers a unique point of difference that centres not only on hair loss concerns, but on the overall haircare experience too. Catering to issues of hair loss or hair thinning is deeply personal, and helping your clients through these struggles increases not only your salon’s value, but further connects you with clients looking for proven solutions. “Hair loss is a sensitive issue, and understanding your clients’ concerns is the first step in building a lasting relationship,” says Kelly Tobin, Country Director at DermapenWorld. “Many people struggle with thinning hair but are often unsure about how to address it. By offering add-on services focused on hair restoration, you can open the conversation and provide solutions.”

The EXO-GROW Collection™ caters to clients with androgenic alopecia, also known as male and female pattern baldness, as well as telogen effluvium and other forms of hair loss. The EXO-GROW Collection™ offers tangible solutions to these concerns.

So How Does it Work?

The EXO-GROW Collection™ uses advanced Exosome technology to regenerate hair follicles, stimulate growth, and restore scalp health. “It addresses hair loss at the root, making it an effective, non-invasive solution for clients looking for a way to combat thinning hair,” says Kelly. “By offering these cutting-edge services and products, you position your salon or barbershop as a leader in hair restoration, attracting clients who are seeking innovative hair loss treatments and long-term results.”

The EXO-GROW Collection™ is most powerful when all the products are used together, with the formulas all working together to maximise hair growth and thickness. Feature products within this range work synergistically as part of the EXOGROW Hair Growth Ritual – with steps dedicated to prep, cleanse, treat and then repeat. Not only can you feature as an in-salon service and stock on your retail shelf, but you can ensure your clients continue the good work from home via their bathroom cabinets. “A typical client will have tried so many different products and will have huge collections of shampoos and supplements that haven’t worked. For me it’s simple, they can spend £50 on a product that will last around three months, that works out as no more than £15 a month. It makes retail easy for a hairdresser as it’s a no brainer for the client,” explains Arian Kamali, Managing Director and CEO of LAMURE Clinic. “Even with products that do work, they are still missing the regeneration of hair growth that you get with the Exo-Grow Collection. Clients will get new hairs. Exosomes take that regenerative ability to a whole new level scientifically.”

What is the EXO-GROW Routine?

Prep: The Dp Dermaceuticals EXO-GROW SCALP MASK™ works to exfoliate, nourish and rejuvenate the scalp in order to amplify growth-boosting ingredients in the rest of the range. As a crucial prep stage, this product protects against hair loss, while soothing irritation, strengthening hair and promoting thicker, healthier strands.

Cleanse and Condition: The Dp Dermaceuticals EXO-GROW SHAMPOO and CONDITIONER™ are a powerhouse duo that nourishes hair, boosts volume and reduces shedding. The duo utilises bioscience ComplexAs, where components such as Sophora Japonica Plant Exo Extracts power the technology. This revitalises the scalp, strengthens follicles, and supports hair health.

Nourish: The Dp Dermaceuticals EXO-GROW HAIR TONIC™ treats hair loss at the root, thanks to innovative Exosome technology. The formula includes a patented bio-enzyme that helps to soothe inflammation, while Sophora Japonica Callus Culture Extract works to prevent the shrinking of hair follicles, in order to reduce hair loss. It can be used as part of a ritualistic salon experience and for best results, massage into the scalp for 5 -10 mins.

“As a hairdresser, it’s important to guide your clients on how to care for their scalp and hair at home,” Arian said. “While in-salon services like the EXO-GROW™ hair growth ritual provide immediate benefits, consistent homecare is essential for maintaining and maximising results. Ideally, your clients will supercharge the ritual with a once weekly at-home micro-needling session using the Dermapen HOME™ together with the EXO-GROW HAIR TONIC™.” These unique salon options from the EXO-GROW Collection™ open lines of communication with clients. “Trust is a crucial factor in any client relationship, especially when it comes to emotional issues like hair loss,” Kelly shared. “Clear communication about the benefits of salon add-on services, like the EXO-GROW Collection™, can help build trust with clients. Whether they want thicker hair, improved scalp health, or reduced shedding – you create a positive experience that encourages long-term loyalty.” Are you ready to upgrade your expertise and empower your clients with EXO-GROW™?

BEFORE

FIONA WONDERGEM, REWONDER

AFTER

“BY OFFERING THESE CUTTING-EDGE SERVICES AND PRODUCTS, YOU POSITION YOUR SALON OR BARBERSHOP AS A LEADER IN HAIR RESTORATION, ATTRACTING CLIENTS WHO ARE SEEKING INNOVATIVE HAIR LOSS TREATMENTS AND LONG-TERM RESULTS.”