2 mins
CODE-BREAKER
KEVIN.MURPHY is revolutionising the hair industry with its new high-performing colour, KEVIN.MURPHY+CODE, powered by skincare technology
CODE from KEVIN.MURPHY is a ground-breaking smart permanent hair colour that uses skincare technology to deliver high-performing, modern colour. Now available in salons across the UK, CODE is set to redefine professional hair colouring with its innovative approach, achieving reliable results for every colour service.
The Skinification of Hair
The new KEVIN.MURPHY+CODE offers colourists and clients a transformative experience, that combines rich, long-lasting colour with the benefits of skincare technology. CODE is powered by KM.LAMELLAR Technology, a cutting-edge solution designed to improve the delivery of dye and care properties of colour formulations, ensuring more precise, consistent and effective results, regardless of the client’s hair needs. This is a high-performing, modern, luminous colour with up to 100% grey coverage and reliable results. “We recognised the need for products driven by innovative skincare in this space, so we created them. We believe that CODE represents a new level of advanced professional hair colour that goes beyond expectations,” says Kevin Murphy.
At the core of CODE is a commitment to achieving exceptional colour results without compromising hair health – an increasingly important factor for salon clients in 2025. By using skincare-inspired technology, CODE delivers colour that not only covers greys but is also up to par with the latest trends in fashion, straight from runways and editorials to your local salons.
Throw us Some Shade
The new CODE brings 91 high-performing shades that are divided into four families. Natural, an elegant natural colour spectrum for perfectly balanced, refined and true-totone colours, with up to 100% grey coverage. Cool, a cool colour palette with neutralising capabilities for cool-toned results. Warm, a warm palette from luminous golds to vibrant coppers and rich reds for impactful colour outcomes and enhanced vibrancy. Special Colours, versatile additions to your formula, allowing customisation of all CODE or BLONDE HIGH.LIFT SHADES, giving consistently bright and long-lasting results, and Clear, a dye-free formula designed to pastelise other CODE shades.
KEVIN.MURPHY invites salons and stylists to embrace the next evolution of hair colour with CODE. Whether your clients seek subtle sophistication or bold transformations, CODE delivers vibrant, reliable results every time.
DECODING THE BENEFITS
1 Up to 100% grey coverage1
2 Up to 4-5 levels of lift2
3 Reliable colour with 150% more even results3
4 100% colour vibrancy1
5 Long-lasting results, increased colour durability3
6 More shine4 and repair5
To find out more about CODE and sign up to become a stockist visit www.sweetsquared.com/kevin-murphy-code/
1. Salon Test.
2. Up to 4 levels of lift when using KEVIN.MURPHY+CODE and 5 levels when using KEVIN.MURPHY+BLONDE.HIGH.LIFT.
3. Instrumental test.
4. 26% increase in shine. Instrumental test.
5. 22% increase in repair. Instrumental test.