WELL A STUDIO SPOTLIGHT | Pocketmags.com
Hairdressers Journal
Hairdressers Journal


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WELL A STUDIO SPOTLIGHT

1 If you want to… GROW YOUR BUSINESS
 You need: MASTER BUSINESS PROGRAMME

This comprehensive business masterclass is aimed at salon owners who are motivated to expand and elevate their business. A fully consultative and coaching approach that allows you to bring and develop your business plan under the expert guidance of Liz McKeon.

• Learn the five business pillars

• Create a 90-day plan

• Analyse your strengths and weaknesses

• Evaluate best practice for pricing

• Execute a 12-month marketing plan

Presented by: Liz McKeon
Cost: £1885+vat
Dates: 8 day programme spread over 12 months, starting Autumn 2022

2 If you want to...ACE ONLINE MARKETING
You need: ACTIVATE YOUR DIGITAL BUSINESS

If we’re not responding to emails or booking an appointment, we’re using social media. But how do you make your business heard amongst all the noise? This course will show how to make the web work for your business, stand out from competitors, and ace digital marketing.

• Understand differing languages and audiences for each social channel

• Discover the importance of a Google My Business page

• Learn about salon finder and salon marketing

• Use email and Customer Relationship Marketing to target promotions

Cost: £60 / €65
Dates: London Studio 14 Sept / Dublin Studio 21 Sept

3 If you want to... MOTIVATE YOUR TEAM
You need: APPRAISAL FOR PERFORMANCE

We all face challenges in recruitment, staff retention and managing performance. This course has been created to help salon owners perform effective appraisals and set realistic targets, so that your team can reach their full potential.

• How to measure and manage performance weekly, monthly and quarterly

• How to set up and run the perfect appraisal

• Plan career progression

Presented by: Simon Harris
Cost: £160+VAT / €190
Dates: London Studio 20 Sept; Manchester Studio 27 Sept; Dublin Studio 24 Oct

4 If you want to...INCREASE YOUR COLOUR REVENUE
You need: THE BUSINESS OF COLOUR

When a client commits to colour, they make regular appointments more often and drive referrals.

Are you maximising the potential of clients who could be adding colour to their visits? The Business of Colour is about giving you the tools to do just that.

• Learn what makes a successful colour business and how you can contribute to salon success

• Understand the key ways to increase colour revenue

• Learn how to engage your team to put colour at the heart of the salon

• Create a plan to help increase client spend and frequency

Cost: Complimentary
Dates: Manchester Studio 5 Sept / Dublin Studio 10 Oct

FOR MORE INFORMATION ON COURSES OR TO BOOK, CONTACT YOUR CHOSEN STUDIO:

London Studio 0203 650 4700 wellastudiolondon@wella.com Manchester Studio 0161 834 2645 wellastudiomanchester.comDublin Studio 01 416 0900 wellastudiodublin@wella.com

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This article appears in the August 2022 Issue of Hairdressers Journal


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This article appears in the August 2022 Issue of Hairdressers Journal