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Hairdressers Journal
Hairdressers Journal


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SOFTWARE REFUSERS

Making the move from traditional pen and paper to digital can be difficult. But with technology constantly evolving, salon software is paving the way in aiding salon owners and businesses with optimised management systems, online bookings, payments, and much more.

“You’ll Get Left Behind”

“A comprehensive technology system was once a competitive advantage. Now, it’s a must,” says Sudheer Koneru, Zenoti CEO and co-founder. “The biggest salon brands are investing in all-inone technology to improve their guest experience and work more effectively, and with the right technology, this can be scaled and applied to any size business.”

And it’s happening at a rapid rate. “Businesses choosing not to transition to a complete system will have trouble keeping up with peers that have software advantages. Salon businesses who are not already moving towards a more digital experience, run the risk of being left behind,” says Sudheer.

“You’re Missing Out On Revenue”

Ask yourself, where are your clients? Where do they look for hair inspiration or recommendations? The answer is, on their phones and online. “The salons that aren’t enabling themselves with solutions that allow them to operate a digital business simply are not reaching their existing or new clients, and therefore are not reaching their revenue potential,” says Shauna O’Halloran, head of brand and global content at Phorest. “For example, in January, UK salons sending out SMS campaigns using the Phorest Marketing Suite on average saw a 20x return on investment.” From handling payroll, deposits, and booking appointments, to providing accurate information and digital payments, salon software is key for boosting business profits and revenue. “Integrating the right software will help you grow,” says Charity Hudnall, VP of marketing at Vagaro. “Time is money and software will not only help save both money and time, but it will help you make more money.”

IT CAN BE A DAUNTING PROSPECT TO LEAVE BEHIND THE TRUSTY PEN AND PAPER DIARY IN FAVOUR OF SOFTWARE.

“Take the Pressure Off”

With the right technology, salon software can not only take care of various aspects of your business, but it can take a lot of pressure off your shoulders. “It’s important to pick an experienced provider who can make the process as simple and easy as possible,” says Oliver Cahill, commercial officer at Premier Software. Have you considered the impact that colour management software like Vish can have on your bottom line too? No more wasted colour and even more precise formulas.

STAYING OPEN ONLINE 24/7 GIVES CLIENTS FLEXIBILITY TO BOOK AT THEIR CONVENIENCE AND IT MEANS YOUR BUSINESS CAN TAKE BOOKINGS EVEN WHEN IT’S CLOSED

“It Addresses The Challenge of Low Occupancy”

If the points above are not enough to highlight the benefits of embracing salon software, William Zeqiri, Fresher founder and CEO, explains that software also addresses the challenge of low occupancy. “Now online bookings can be made outside of business hours,” says William. “Staying open online 24/7 gives clients flexibility to book at their convenience and it means your business can take bookings even when it’s closed. Without technology this isn’t possible.”

“It Will Give You More Time to Focus on What Matters: Your Clients”

It's time to bid farewell to the trusty biro and notebook and say hello to steadfast salon software that positions your business in ways that traditional strategies can’t match. “It’s only a matter of time before every salon business uses technology, so now is the perfect time to get ahead and embrace it,” says William. “Using software brings so many benefits to help run a more efficient and profitable business, whilst giving you and your team more time to focus on what really matters: your clients.”

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This article appears in the August 2022 Issue of Hairdressers Journal


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This article appears in the August 2022 Issue of Hairdressers Journal