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Hairdressers Journal
Hairdressers Journal


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TAKE CONTROL NOW

Globally, ghd has been supporting breast cancer charities for 18 years, raising over $22 million to date. And for the past two years, they have been on a mission to empower young women across the world to start regularly checking their breasts. Why does this matter? Because 40% of women aged 18-24 surveyed in Britain do not regularly self-check.* Two physical features that can strongly shape how women see themselves, their breasts, and their hair, can be taken away by breast cancer. As an evolution of 2021’s successful campaign, the 2022 collection features the campaign messaging TAKE CONTROL NOW on the limited-edition styling tools, providing women with a regular reminder to touch and check their boobs for signs of breast cancer Every. Single. Month.

Joyful Body and Breast Positivity

With a lack of breast-checking confidence, women are less likely to self-check and those who feel awkward or embarrassed about checking their breasts may delay seeing their doctor if they notice a new or unusual change.** Big, perky, saggy, tiny, small, large, two boobs, no boobs? Still check. We need women to start talking about their breast health, not their cup size, and to feel confident and educated on how to check EVERY. SINGLE. MONTH.

GHD PINK

The collection consists of the ghd helios™ professional hairdryer, award-winning ghd platinum+styler, ghd gold ®styler, and for the first time, the limited-edition ghd glide hot brush. With every purchase of the limited-edition pink stylers or hot brushes, you will also receive a soft touch heat resistant zip bag.The 2022 vibrant orchid ghd limited-edition pink collection has been designed to include a self-check reminder so whenever you style your hair you remember to Take Control Now and check your boobs.

ghd Platinum+ ™ PINK LIMITED EDITION RRP £229

Featuring ground-breaking predictive Ultra-zone™ technology, ghd platinum+predicts your hair’s needs and the way you style, controlling heat more effectively than ever before to guarantee ultimate results with 70% stronger hair,* 20% more shine** and 2x more colour protection.*

*reduced breakage and 2x less colour fade vs. a styler working at 230°C. **Proven to increase shine vs. naturally dried hair

ghd Helios ™PINK LIMITED EDITION RRP £189

ghd helios lightweight professional hair dryer with Aeroprecis technology drastically cuts down blow-dry time,* giving you ultimate styling control to achieve smoother results* with 30% more shine.**

*consumer testing vs. regular hairdryer. **Technical testing, 2019, vs. naturally dried hair

ghd Glide Hot Brush PINK LIMITED EDITION RRP £169

Spend more time in bed thanks to the ghd glide professional hot brush. Containing ceramic and ionising technology, transform your hair in just a few strokes for a perfectly smooth look in seconds.

ghd Gold®PINK LIMITED EDITION RRP £179

Transform your everyday with the gold standard in hair styling tools, the ghd gold®professional styler. Featuring Dual-zone technology, this styler controls heat from root to tip, delivering sleeker, smoother, and healthier-looking hair.*

*In a test of 128 consumers, significantly more consumers agreed that ghd gold was better than the ghd V styler for leaving hair sleeker, smoother, shinier and healthier looking.

Discover more and learn how to self-check at ghdhair.com and ghd YouTube.

*Not checking ‘regularly’ defined as less than at least once every 6 weeks. **Source: Breast Cancer Now, 2021. YouGov survey, from the sample of women surveyed who only self-check at least once a year or less than once a year, respectively, lack the confidence to do so, compared with 13% and 18% of women who only self check at least once every 3 and 6 months. 12% of women surveyed have been put off seeing their GP about new or unusual breast changes said this is due to feeling awkward or embarrassed.

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This article appears in the August 2022 Issue of Hairdressers Journal


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This article appears in the August 2022 Issue of Hairdressers Journal