Revlon Professional Front Row Summit

Take 1500 hairdressers from the EMEA region and add inspirational shows and business sessions in the beautiful city of Madrid, and you have the inaugural Revlon Professional Front Row Summit

Danilo Giangreco

A 120+ UK party joined international colleagues and were treated to a mix of creativity, innovation and trend reveals in a programme that put the stylist at the front of all activities, and allowed enough time for guests to network.

Westrow’s Steve Rowbottom and HJ’s Jayne Lewis-Orr

Hosted by VP Global Creative Miquel Garcia, the event began with a trend presentation that delved into natural texture, braids and accessories before moving into the world of colour. From subtle pastel patterns to primary brights, to saturated colour and iridescent shine, Miquel took the audience through the trends for 2023 that sees colour at the front of creativity.

Charles Waters, President International, Revlon Inc.

Looking at the evolution of hair into next year, Miquel outlined how innovation and lifestyle changes will drive product and style output as ‘hairclusivity’ self-care, wellbeing and self-expression remain top priorities. “We are looking at new solutions that combine the power of nature with technology to achieve solutions, as we live in a world where happiness will be more widely seen as a KPI that is necessary for the health and prosperity of individuals,” he explained.

Mark Leeson and team

A panel session followed that included the UK’s Steve Rowbottom and HJ’s Jayne Lewis-Orr who joined international colleagues to look at the challenges facing the sector today. Topics covered included team management and the importance of investing time into getting to know your team in order to really understand what makes them tick, and the importance of marketing and getting the tone of voice right for you and your business.

Audience participation was integral to the section dedicated to co-creating the brands Colour of the Year, as the professional audience were guided through colour choices that will see their creation revealed later in 2022.

Miquel Garcia and Mina El Hammani

Texture was the topic as curly global ambassador and the face of Re/Start Curls - actress, model and film director Mina El Hammani took to the stage to share a message of empowerment.

Revlon UK & Ireland’s Matt Horder (left) and Chris Moss

Inspiration came from Revlon Professional global ambassadors Mark Leeson and Manuel Mon who treated the audience to two spectacular shows that combined style and colours, showcasing the launch of Revlonissimo Colorsmetique, a new permanent colour range that was launched earlier in the day. From avant garde to couture and colourful, the shows were as bright as they were beautiful. “It was amazing to be able to be a part of the first Front Row Summit and a great experience for myself and the team to be back on stage doing what we love,” explained Mark Leeson.

Inspiration came from Revlon Professional global ambassadors Mark Leeson and Manuel Mon who treated the audience to two spectacular shows that combined style and colours

“Our very first Front Row Summit proved to be an outstanding success on every level. An extraordinary few days of engagement from both a creative and business perspective, it was also an incredible chance to network and engage with our salon partner network from the UK & Ireland and the EMEA region,” explained commercial director UK & Ireland, Matt Horder.

A dinner and party that brought the entire audience together rounded off a fantastic weekend.