Dispense with Formality | Pocketmags.com

COPIED
2 mins

Dispense with Formality

Setting consistent margins across technical services is one of the easiest ways to ensure your salon’s profitability, says colour management software brand Vish

The cost of colour per service within individual salons is staggeringly diverse, with often disastrous effects on profit levels. Data from Vish Colour Management has shown that one stylist can use less than £4-worth of product on a service, while another in the same salon will dispense up to £16 on the exact same service.

But often neither they nor the salon owner is aware of the difference because monitoring colour dispensed is impossible without data.

How could this damage your salon’s profit?

“It’s not just leftover product at the end of a service that is the problem; many stylists over-apply, so there is no waste but they still have high per-service costs. It adds up, with some salons wasting 40% of product,” warns Joshua Howard, Vish CEO. “Failure to get to grips with wide differences within the salon can seriously erode and even sabotage profitability. We know that standardising colour profits can add £40-£70,000 to the bottom line of an 8 to 10-seat salon, which is the equivalent of £7,000 per chair.”

Recently aggregated, industry-wide statistics taken from salons over the first 90 days of using Vish, have revealed gross margin varies dramatically by an average of 20% across service type. The data also highlighted startling differences between stylists within each salon.

“Profits become a moving target. Cost per service variances are massive, ranging from £4-16 per service, depending on the salon and the stylist,” adds Joshua. “It’s not just being wasteful with product that affects profitability but also failure to bill for additional services. As much as 15% of potential hair colour revenue is lost to unbilled services.”

How can colour dispensing be consistent?

Sean Butt, HJ’s British Hairdressing Business Awards Manager of the Year 2020 and salon director of Alchemy & I, used Vish to eliminate variance between the stylists at the UK and New Zealand salons and to achieve a cost-per-service of no more than £3 across the team. Costly waste is almost non-existent.

One stylist, Tasha, has on average 0.33 grams of waste per service – 98% less than the average produced by other stylists across the industry.

“Vish really homes in on what you use and makes the stylists so much more careful because they know how they compare with other stylists and how much colour costs per service,” says Sean. “I’ve been able to standardise profitability across the business and I can even predict my colour revenue.”

Knowing exactly how much colour stylists dispense means salons can set the product allowance for each service and so protect their profit margin target. They will also have invaluable data that can be used to coach and educate the team to dispense less.

“It’s imperative that salons are looking at their service prices with profit in mind, mandating upfront that every service has a standard 50% margin. The salon can then set the system to ensure that margin is always protected,” adds Joshua. “Vish eliminates the guesswork, guarantees profits, and protects the salon’s bottom line.”

For more details on the latest Vish white paper, The Ultimate Guide to Colour Metrics, go to: getvish.com/the- ultimate-guide-to- color-metrics/

Follow @vishsalonuk and visit getvish.co.ukfor more information

This article appears in August 2021

Go to Page View
This article appears in...
August 2021
Go to Page View
Welcome
Letter from the editor
SPONSORED BRANDS
PROTECTING PROFITS AND PLANET Vish Hair Colour Management
INDUSTRY NEWS
Stay up-to-date with this month’s news round-up
Digital News
What’s new on our site and social channels
The future is BRIGHT
Nine winners, one unforgettable opportunity to create a collection shoot mentored by the industry’s finest talent, the Wella TrendVision Award Gold 2020 winners certainly got the chance of a lifetime
The CREATIVE JOURNEY
Your behind the scenes access to the inspiration and the colour formulas behind the winners’ collection
HJ INSIDER
How did your business compare this month?
Afro or textured hair: Which is more appropriate?
Should the industry say Afro or textured hair?
10 QUESTIONS with Stephanie Mason
Australia’s leading hair extensions brand has officially landed in the UK, so we caught up with Showpony founder Stephanie Mason for an exclusive look into their world
NO STRINGS ATTACHED
For good hair days on the go, you can touch up your clients’ styles with ghd unplugged
RATE, REVIEW, REPEAT
How to make the most of your salon’s reviews
Conversations on COLOUR
Corey Taylor on her favourite hues
ILLUMINATE Your Colour Services
Nikki Clifford, salon owner, Wella Craft Expert, Wella Passionista and Educator, shares how Wella Professionals Illuminage has elevated and maximised her colour services
Your Update is ready: WHAT’S NEW IN THE WORLD OF SALON SOFTWARE?
What’s new in the world of salon software?
How Can Salons Keep Up With The Digital World?
Want to stay ahead of the curve and attract more clients? The experts at Phorest Salon Software share their advice
WELLA STUDIO SPOTLIGHT
What’s on with Wella
GET A HEAD START ON HAIR LOSS
Are you noticing more clients with hair loss? The Nioxin experts share how you can provide solutions in the salon…
Helping with HAIR LOSS
Expert advice on supporting your clients
URBANE
A gorgeous blend of old-school London style and modern techniques
NO BREAKS,NO BOUNDARIES
Introducing NO .BREAKER by SEBASTIAN PROFESSIONAL: A breakthrough new hybrid leave-in bonding spray that will change the game for hair styling and hair care
CUTTING EDGE
Essential grooming news
MONO ADAPTATION
Striking, bold and strong, this collection doesn’t shy away from making a statement
MODERN muse
November Collective worked with clients, as well as models, to bring their vision of natural beauty to life
Dispense with Formality
Setting consistent margins across technical services is one of the easiest ways to ensure your salon’s profitability, says colour management software brand Vish
Glossy Posse
Rapture Extensions day and night collection highlights the transformative power of extensions
SOFTLY, SOFTLY
My.Organics debut collection features looks that are laidback, relaxed but still totally luxurious
PUNK PROPAGANDA
Based on the 80’s underground club scene, meet four individuals and their after hours’ identities
HOW TO BE A CLIENT MAGNET
Ben Fisher, the founder of online bookings app Beu, explains why a brand is more than a logo and how you can harness brand power to make your salon stand out
A Story of Her
A retrospective on female strength, beauty, vulnerability and harmony
THE HOT LIST
The products to stock in your salon this month
Luxury REDEFINED
Look around Hooker & Young’s redesigned Jesmond salon
The Artist
Rosie Briscoe on visual art and hair
Life through a lens
Suzi McGill shares her seven favourite photos
Looking for back issues?
Browse the Archive >

Previous Article Next Article