Hairdressers Journal
Hairdressers Journal


3 MIN READ TIME

The CREATIVE JOURNEY

THE BRIEF:
WELLA PROFESSIONALS BLONDING SERVICES

The TrendVision Award winners were tasked with showing that simple blonding techniques, with the correct, reliable lightener, can create the perfect blonde canvas to showcase amazing creative colour creations. With expertise and guidance, Darren and Clayde empowered the winners to fully realise their own creations. Wella Professionals know that classic colouring fundamentals aren’t just for day-to-day salon techniques on clients. With the collection, Darren and Clayde showed the winners that with artistic vision and with the right colour products you can elevate everyday blonding services.

THE INSPIRATION
Director of D&J Ambrose Darren Ambrose and global colour director Clayde Baumann share their vision for the shoot.

“We put together a story that was contemporary, modernistic and fresh. We wanted to ensure we could create multiple looks from one model.”
Darren ambrose

“We wanted the collection to feel pure and light – but as the shoot evolved it also became elevated, perfect and new as well.”
Clayde baumann

THE MENTORING PROCESS

“The last two days have been so full of energy. The winners are here because they deserve to be. We wanted to give them the opportunity to showcase their skills to create beautiful, consumer-friendly hair.”
CLAYDE BAUMANN

“Having all these creatives under one roof has been amazing. They’ve gone on a rollercoaster ride with the shoot – but what an achievement.”
DARREN AMBROSE

ROOTS AND LIGHTENED SECTIONS

Hero products: Koleston Perfect, BlondorPlex and Color Fresh Create

PLACEMENT AND FORMULAS:

Lightened crescent sections either side of head:
BlondorPlex + 9% Welloxon Perfect Developer (1:1.5) Roots: Koleston Perfect 55/66 + 6% Welloxon Perfect Developer (1:1)
Crescent sections: Color Fresh Create 30g Pure Violet + 20g High Magenta + 50g Tomorrow Clear
Clear Rest of hair: Color Fresh Create - High Magenta

BLEACH AND TONE

Hero products: BlondorPlex, ILLUMINA COLOR and Color Touch

PLACEMENT AND FORMULAS
Scalp bleach: BlondorPlex + 6% Welloxon Perfect Developer (1:1.5) (using WellaPlex No2 after lift)
Pre Tone: Color Touch 10/6 + 1.9% Color Touch Emulsion (1:2)
Triangle section over fringe: ILLUMINA COLOR 20g 8/69 + 20g 7/81 + 1.9% Welloxon Perfect Pastel Developer (1:2)
Rest of hair: Color Fresh 0/6

ROOTS AND TONING

Hero products: ILLUMINA COLOR + Color Fresh Masks

PLACEMENT AND FORMULAS
Roots:
ILLUMINA COLOR 9/ + 6% Welloxon Perfect Developer (1:1)
Creative toning/marbling: 1. Color Fresh Masks - 15g Rose Blaze + 50g Copper Glow + 50g Pearl Blonde. 2. Color Fresh Mask - Caramel Glaze 3. Color Fresh Create - 10g Infinite Orange + 80g Tomorrow Clear All over gloss at the end using 40ml /3 + 10ml /43 Perfecton by Color Fresh

FULL HEAD OF FOILS, ROOT MELT AND TONER

Hero products: Blondor Mechë & Color Touch

PLACEMENT AND FORMULAS
 Back-to-back herringbone foils: BlondorPlex + 6% Welloxon Perfect Developer (1:1.5)
Root melt: Color Touch 30g 7/97 + 30g 9/97 + 1.9% Color Touch Emulsion (1:2)
Ends Toner: Color Touch equal 7/97 + 9/97 + 1.9% Color Touch Emulsion (1:2)
All over gloss at the end using of /6 Perfecton by Color Fresh.

THE FINISHING TOUCHES

The winners used the following products from the Sebastian Professional range: Mousse Forte, Thickefy Foam, Texture Maker, Microweb Fiber, Craft Clay, Drynamic, Shaper Zero Gravity Hairspray, Shaper Fierce Hairspray, Dark Oil Fragrance Mist

ELEVATE YOUR COLOUR SERVICE
Impress your colour clients with simple, but stunning, blonding day-to-day in-salon techniques. Search the course name at education.wella.com to see available dates and book today via your nearest Wella Studio.

Colour Masterclass 1 day | £300 | workshop included Explore trends, editorial and competition work with Wella artists

Colour Genius 2 day | £240 | workshop included Discover creative colour techniques

Insta Ready Colour 1 day | £174 | workshop included Interpret the latest social trends for your clientele and master the perfect picture

Blonde Toolbox 1 day | £174 | workshop included Become a specialist in lightening and toning

Wella World Studio London +44 203 650 4700 Wella Studio Manchester +44 161 834 2645 Wella Pop-Up Studio Edinburgh +44 161 834 2645

For more information on studio education visit: education.wella.com

This article appears in the August 2021 Issue of Hairdressers Journal

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COPIED
This article appears in the August 2021 Issue of Hairdressers Journal