Hairdressers Journal
Hairdressers Journal



The words ‘thinning hair’ and ‘hair loss’ have been front of mind for many over the past 12 months, which is not surprising as we’ve all been experiencing the stress and uncertainty of living in a pandemic.

How can I support my clients with hair loss?

Often the solution is as simple as recognising there’s an issue and working with your client to recommend the professional home care products that will cater to their needs. The experts at Nioxin, the world’s number one selling salon brand for thicker, fuller-looking hair*, has a portfolio of care, styling and in-salon products that are backed by more than 30 years of dedicated independent research. In fact, Nioxin is the only brand to be recommended by the Institute of Trichologists – the global professional association for the study and science of hair in the world.

“I recommend Nioxin to all my clients who have thinning hair, even if it’s minimal – who doesn’t want thicker and fuller hair?” says Zöe Irwin, Nioxin’s editorial ambassador. Nioxin received a number of new awards over the past year, including Woman & Home Hair Awards winner for Best Supplement (Recharging Complex), and the Marie Claire Hair Awards Winner for Best Volumiser (Diaboost Hair Thickening Xtrafusion Treatment). The experts at the Good Housekeeping Institute also gave two Nioxin products their stamp of approval – an endorsement that does not come easily. Globally recognised trichologist, Mark Blake (MIT WTS IAT), has seen a significant increase in demand for thinning hair solutions.

“I have seen a dramatic increase in female hair loss over the last 12 months.

My clinics have never been so busy with female patients around the UK concerned about the sharp increase in hair thinning and hair loss,” he says. “Patients are travelling vast distances to see me and get advice and treatment, as there still seems to be a lack of qualified people able to help these patients who are in desperate need of help,” he adds.


If there’s one professional product that’s grabbing the headlines this summer, it’s Nioxin’s Anti-Hair Loss Serum with Sandalore. It is clinically proven to reduce hair loss by 20% in only eight weeks**, so it’s no surprise that it sold out within its first month (thankfully stock has been replenished). This revolutionary serum thickens hair from its first use. Clinical trials have shown using 91% noticed reduced hair loss *** after using Nioxin Anti-Hair Loss Serum. This intensive treatment not only improves the hair density, but makes hair stronger and reduces hair loss.

How do you approach the topic of hair loss with your clients?

“It’s important not to ignore the fact your client has thinning hair or perhaps alopecia,” explains Zöe. “Remember, your client will regard you as the hair expert and if you can’t offer advice, then who can? I approach this very gently by asking if they’ve noticed a difference in their hair or experienced more hair fall,” she says. “Once the conversation is open, it’s likely to flow naturally.

I believe it is our role to address it, let the client talk, then suggest solutions.”

The products to recommend

With the key advice being not to ignore thinning hair, it’s crucial to offer reliable professional solutions.

At the core of Nioxin’s product offering is the 3D Care Systems, which help to create the perfect foundation for thicker and fuller hair. It comprises a shampoo, conditioner and scalp and hair treatment. There are six systems to choose from, all for specific hair types.

The Nioxin three step kits come with some pretty big credentials too. Up to 91% reduction in hair fall due to breakage*. An increased hair density by reducing hair fall due to breakage* and best of all, an immediate thickening effect*.

To become a Nioxin stockist

call 020 3901 1163

*vs. non conditioning shampoo

**via improved hair anchorage. Average results in 8 weeks, in a double-blind clinical study vs placebo among 120 consumers.

***in a 16-weeks double-blind clinical study vs placebo among 120 consumers with hair loss.

This article appears in the August 2021 Issue of Hairdressers Journal

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This article appears in the August 2021 Issue of Hairdressers Journal