MODERN muse

Welcome
Letter from the editor

SPONSORED BRANDS
PROTECTING PROFITS AND PLANET Vish Hair Colour Management

INDUSTRY NEWS
Stay up-to-date with this month’s news round-up

Digital News
What’s new on our site and social channels

The future is BRIGHT
Nine winners, one unforgettable opportunity to create a collection shoot mentored by the industry’s finest talent, the Wella TrendVision Award Gold 2020 winners certainly got the chance of a lifetime

The CREATIVE JOURNEY
Your behind the scenes access to the inspiration and the colour formulas behind the winners’ collection

HJ INSIDER
How did your business compare this month?

Afro or textured hair: Which is more appropriate?
Should the industry say Afro or textured hair?

10 QUESTIONS with Stephanie Mason
Australia’s leading hair extensions brand has officially landed in the UK, so we caught up with Showpony founder Stephanie Mason for an exclusive look into their world

NO STRINGS ATTACHED
For good hair days on the go, you can touch up your clients’ styles with ghd unplugged

RATE, REVIEW, REPEAT
How to make the most of your salon’s reviews

Conversations on COLOUR
Corey Taylor on her favourite hues

ILLUMINATE Your Colour Services
Nikki Clifford, salon owner, Wella Craft Expert, Wella Passionista and Educator, shares how Wella Professionals Illuminage has elevated and maximised her colour services

Your Update is ready: WHAT’S NEW IN THE WORLD OF SALON SOFTWARE?
What’s new in the world of salon software?

How Can Salons Keep Up With The Digital World?
Want to stay ahead of the curve and attract more clients? The experts at Phorest Salon Software share their advice

WELLA STUDIO SPOTLIGHT
What’s on with Wella

GET A HEAD START ON HAIR LOSS
Are you noticing more clients with hair loss? The Nioxin experts share how you can provide solutions in the salon…

Helping with HAIR LOSS
Expert advice on supporting your clients

URBANE
A gorgeous blend of old-school London style and modern techniques

NO BREAKS,NO BOUNDARIES
Introducing NO .BREAKER by SEBASTIAN PROFESSIONAL: A breakthrough new hybrid leave-in bonding spray that will change the game for hair styling and hair care

CUTTING EDGE
Essential grooming news

MONO ADAPTATION
Striking, bold and strong, this collection doesn’t shy away from making a statement

MODERN muse
November Collective worked with clients, as well as models, to bring their vision of natural beauty to life

Dispense with Formality
Setting consistent margins across technical services is one of the easiest ways to ensure your salon’s profitability, says colour management software brand Vish

Glossy Posse
Rapture Extensions day and night collection highlights the transformative power of extensions

SOFTLY, SOFTLY
My.Organics debut collection features looks that are laidback, relaxed but still totally luxurious

PUNK PROPAGANDA
Based on the 80’s underground club scene, meet four individuals and their after hours’ identities

HOW TO BE A CLIENT MAGNET
Ben Fisher, the founder of online bookings app Beu, explains why a brand is more than a logo and how you can harness brand power to make your salon stand out

A Story of Her
A retrospective on female strength, beauty, vulnerability and harmony

THE HOT LIST
The products to stock in your salon this month

Luxury REDEFINED
Look around Hooker & Young’s redesigned Jesmond salon

The Artist
Rosie Briscoe on visual art and hair

Life through a lens
Suzi McGill shares her seven favourite photos