How Can Salons Keep Up With The Digital World? |
Hairdressers Journal
Hairdressers Journal


How Can Salons Keep Up With The Digital World?

Technology has been growing rapidly for some time now but there has been more of a digital transformation in 2020 and 2021 than in the previous decade. This means that consumers expect to be able to book, shop and browse online with the tap of a finger, 24/7. To keep up with their clients’ expectations, salons need to have an amazing online presence and an expert software system.

As well as this, having good software for your salon doesn’t just benefit your clients' experience.

It improves the ease of the day-today management of your business in ways that would be impossible without it. From managing your salon in your pocket, to automatically sending your clients reminders of their appointments and efficiently managing your calendar 24/7, using Phorest Salon Software will grow your business quickly and efficiently.

Salon Branded App

The power of a well designed app for your salon cannot be undermined.

With walk-ins becoming a thing of the past and consumers moving online for appointments it is vital to have a strong client app for your salon to thrive in 2021. More than half of Phorest clients in the UK in 2019 took appointment bookings through the salon branded app. So if you don’t have one yet, it’s time to get yours set up too.

With Phorest Salon Software, salons can design their very own salon branded app. You supply Phorest with your logo, brand guidelines, and service and staff information and they will design and build the app for you. It’s easy to set-up and will increase your client retention, reduce admin on bookings and your clients will be more loyal as they will literally be carrying your salon around on their mobile device.

Online Booking

Did you know that 50% of bookings happen online when salons are closed? If you don’t have an online booking system for your salon you could be missing out on all these online bookings. Reach bigger audiences, at any time, with less admin with Phorest’s online booking. It’s like your 24/7 receptionist.

No-show protection

Phorest has just released a brand-new feature that allows you to charge an online deposit to clients who book online and charge them if they don’t show up. Client no-shows has always been a huge issue for salons, but with social distancing and limited capacity in salons, cutting down on them has never been more important. UK salons who have been using this feature since they reopened in April have seen their no-show rates drop to 1.9% from 5.4% –a reduction of 65%. To think of it another way: for every three no-shows a salon had before using this feature, they now have just one. So, if you don’t have it already, check out Phorest Salon Software to manage your online bookings and reduce your no-shows, all from one easy to use software.

Online Store

Consumers want to buy retail quickly and easily online. With Phorest Salon Software, you can set up your very own online store to avoid the retail giants nabbing these sales and revenue from your clients who want to buy from you. As of March 2021, Phorest salons who use the Online Store have made an average of £1144 in sales per salon.

With Phorest you can also automate your marketing, manage your staff performance and reconnect with clients you haven’t seen in a while.

The list of ways Phorest will improve your technology and in turn, your business, is endless.

Want to find out more about how Phorest can help salon owners like you grow their business? Head to to find out about Phorest Salon Software.


This article appears in the August 2021 Issue of Hairdressers Journal

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This article appears in the August 2021 Issue of Hairdressers Journal